Featuring fresh agricultural produce, Dong Ho folk paintings, Dai Bai bronze handicrafts and a wide range of OCOP-certified products, the province brought to the fair not only a vibrant “spring of goods” but also a strong cultural identity rooted in the land of Quan ho folk singing

Prime Minister Pham Minh Chinh and leaders of several central ministries and agencies visit Bac Ninh’s exhibition booth at the Spring Fair 2026.

Designed around the theme “Bac Ninh products – The essence of Kinh Bac,” the exhibition area immediately drew visitors’ attention with its entrance modeled after the provincial logo.

At the center, a small stage with a large LED screen continuously showcased images of historical relics, traditional festivals, landscapes and people of Bac Ninh.

Live performances of sweet and melodic Quan ho folk songs by local male and female singers created a distinctive cultural highlight, encouraging many visitors to stop and enjoy.

On the opening day of the fair on February 2, Bac Ninh booth welcomed Prime Minister Pham Minh Chinh and senior central government officials.

The Prime Minister listened to Quan ho performances and visited enterprises and cooperatives displaying their products. His presence underscored the significance and prominence of Bac Ninh’s exhibition at a national-scale trade promotion event.

Surrounding the central stage was a diverse system of display booths featuring hundreds of OCOP products, specialty agricultural goods and traditional handicrafts.

Notably, orange and pomelo trees laden with fruit were transported directly from orchards to the fair, serving both as eye-catching decorations and as a way to promote local specialties.

Popular food products such as Dinh Bang “Phu the” cakes, Bui fermented pork rolls, Van village rice wine, Ven herbal tea, Danh mountain ginseng, Cho village rice cakes, Trang Liet peanut candy, Chu rice noodles, Son Dong arrowroot vermicelli, Yen The hill chicken and lychee were widely chosen by visitors as Lunar New Year gifts.

The handicraft section also attracted strong interest, with finely crafted bronze products from Dai Bai, colorful Dong Ho folk paintings and rustic Phu Lang pottery.

Hands-on demonstrations, including Dong Ho woodblock printing and Phu Lang pottery making, drew large crowds, especially young visitors.

Many expressed enthusiasm at witnessing each step of the production process, gaining deeper appreciation for the cultural value and creative labor of artisans.

The Bac Ninh booth remained busy throughout the fair. Nguyen Viet Duc, a 73-year-old visitor from Phu Tho province, said the display was visually appealing and rich in cultural identity, adding that the combination of high-quality products and quan ho performances made the visit enjoyable and meaningful.

Beyond visual appeal, Bac Ninh’s participation delivered tangible trade promotion results. According to Han Thi Luyen, Director of Han Thi Herbal Cooperative, the cooperative introduced four products made from noni fruit, including noni juice, noni tea, noni wine and honey-soaked noni.

She said the products attracted strong demand from the first days of the fair, helping the cooperative connect with distributors in Hanoi and northern provinces.

Visitors select Danh Mountain ginseng products.

Similarly, Dang Thi Tam, Director of Minh Tam Pottery and Tourism Cooperative in Phu Lang commune, said several pottery items were sold on the spot, while cooperation agreements were signed with travel companies to bring tourists to experience the craft village.

Dang Tien Dung, Director of the Bac Ninh Industry and Trade Development Center, said the Spring Fair 2026 provided an important platform to promote OCOP products, processed agricultural goods and traditional handicrafts.

He added that through large-scale fairs, Bac Ninh aims to boost consumption, build brands, expand distribution networks and move toward sustainable production development.

By combining product displays with cultural performances, Bac Ninh created a distinctive attraction at the fair. Visitors came not only to shop but also to experience the cultural space of Kinh Bac.

Among thousands of booths nationwide, Bac Ninh’s exhibition emerged as a notable highlight, reinforcing the province’s image as a dynamic locality with rich traditions and a sustainable approach to economic development.

Homeland Spring 2026 brings overseas Vietnamese together in Japan

The ambassador expressed his delight at the growing strength of the Vietnamese community in Japan and its active contributions to Vietnam’s development as well as to the bilateral ties. Currently, the Vietnamese community in Japan remains the second-largest of its kind in the world, with around 700,000 people and an average annual increase of 50,000–60,000.

 

Spring Fair 2026: “Bach Hoa Bo Hanh” parade honours beauty of Vietnamese traditional attire

The image of young people wearing traditional Vietnamese costumes in the modern fair setting conveys the project’s key message: traditional culture does not only exist in museums or solemn ceremonial spaces, but can be loved, preserved and integrated into contemporary life by young people through community-based activities such as parades or everyday wear.

 

First Vietnam Glorious Spring Fair 2026: Key significances

The first Spring Fair 2026, themed “Connecting Prosperity – Welcoming a Glorious Spring,” is taking place at the Vietnam Exposition Centre in Dong Anh, Hanoi, serving not only as a large-scale trade and service event but also as a key policy initiative to stimulate Tet consumption, strengthen domestic supply chains, promote Vietnamese products and brands, and energise the economy and market confidence at the start of the new year.

 

Deputy PM calls for stronger communication efforts to attract visitors to Spring Fair 2026

As of February 5, the fair had attracted around 100,000 visitors, generating approximately 9 billion VND (over 346,800 USD) in daily revenue.

 

Spring Fair 2026 celebrates centuries-old crafts in modern Tet setting

More than a marketplace, the event offers visitors direct access to live demonstrations of age-old production methods, personal interaction with master artisans, and hands-on workshops that let them create their own pieces.

 

Bac Ninh promotes culture and tourism at Spring Fair

BAC NINH - Bac Ninh province is showcasing local cultural and tourism highlights at the first Spring Fair 2026, held at the National Exhibition Centre in Dong Anh district, Hanoi, from February 2 to February 13.