The initiative is helping build a smart tourism ecosystem connecting technology, culture, communities and the market.

The Dong Ky Village Firecracker Procession Festival has long been famous nationwide and has been recognised as a National Intangible Cultural Heritage.

A Quan ho folk song, a Then melody, a traditional craft village passed down through generations or a traditional festival attracting thousands of people are among the cultural values that have shaped the identity of the Kinh Bac region.

In the digital age, however, the challenge is not only how to preserve these values but also how to bring heritage closer to contemporary audiences, particularly younger generations.

The cultural tourism train “Hanoi Five City Gates – The Hanoi Train” is a heritage rail service connecting Hanoi and Bac Ninh. It features modern double-decker carriages with large glass windows for sightseeing, inspired by the ancient Thang Long Imperial Citadel and its five famous city gates.

Go to Bac Ninh was therefore launched as an official communications system across popular social media platforms to promote the province's culture, people and tourism potential.

The project goes beyond simply putting information online. It aims to change the way destinations are presented to audiences.

Phu Lang pottery village has a history spanning more than 700 years and is renowned for its naturally glazed ceramics, known for their rustic, robust beauty and strong traditional sculptural character.

Instead of lengthy, conventional promotional material, its content is tailored to social media, with short, fast-paced and visual formats, vertical-screen presentation and an accessible style designed to encourage sharing. Stories about historical sites, craft villages, festivals, cuisine and community-based tourism are thus presented in a new language.

Suoi Mo is a renowned eco-tourism destination in northeastern Vietnam, featuring a cool, clear stream winding through the valleys of the Huyen Dinh-Yen Tu mountain range.

One of Go to Bac Ninh's notable digital products is "24 hours in Bac Ninh - What to eat, where to go?", which focuses not simply on promoting a destination but on creating an experiential itinerary.

The Tay Yen Tu historical, cultural, spiritual and eco-tourism complex.

Viewers can imagine where they would go, what they would eat, whom they would meet and what they could explore during a day in Bac Ninh.

Stories about the Kinh Bac region are also told through short videos, visual content and multilingual subtitles.

A traditional folk arts performance incorporated into a tourism setting can help visitors experience traditional arts in a more natural and engaging way.

From a smartphone screen, museums, heritage sites, craft villages and community-based tourism destinations become more accessible to young audiences, including international visitors.

Bac Ninh expands tourism links to build regional heritage network

BAC NINH – The northern province of Bac Ninh is stepping up cooperation with neighboring localities and travel businesses to develop new tourism routes and strengthen its position as a cultural destination, leveraging an expanded tourism landscape and a rich heritage base.

Bac Ninh taps sports tourism potential

BAC NINH - Sports tourism is emerging as a growing travel trend in Vietnam as more people seek to combine leisure trips with fitness and recreational activities. With scenic landscapes and a rich cultural heritage, the northern province of Bac Ninh has hosted a series of major sporting events that have attracted both domestic and international visitors.

Bac Ninh draws crowds to summer tourism destinations

BAC NINH - After the spring festival season, Bac Ninh Province is entering a vibrant summer tourism period, with a growing number of visitors flocking to cultural, spiritual and eco-tourism destinations across the Kinh Bac region.

Bac Ninh chefs awarded at International Golden Chef competition

BAC NINH - Chefs from Bac Ninh have recently won top honors at the “International Golden Chef – Hai Phong Open 2026” competition held at Diamond Palace – Hai Dang Plaza in Hai Phong city, outperforming 33 competing teams.

Bac Ninh welcomes hundreds of thousands of visitors during holiday break

BAC NINH - Bac Ninh province welcomed around 600,000 visitors during the Hung Kings Commemoration Day and the April 30-May 1 holiday break, up 25% from a year earlier, as favorable weather boosted tourism demand and outdoor activities.

Bac Ninh boosts appeal of spiritual-ecological tourism

BAC NINH - Spiritual-ecological tourism in Bac Ninh is gaining momentum thanks to increased investment from authorities, relevant agencies, and tourism operators. However, further efforts are needed to develop distinctive tourism products and enhance visitor experiences to ensure sustainable growth.