The global version of VieON, a part of the DatVietVAC Group Holdings entertainment media technology ecosystem, was unveiled in early 2024, offering loads of benefits.

The VieON application can now be accessed from 23 countries around the world.

Its mission is to both satisfy the entertainment requirements of Vietnamese nationals residing overseas and promote Vietnamese cultural values globally.

Prior to the global version's release, VieON was available in 23 countries. Many Vietnamese living abroad pay a monthly subscription to access the service daily, enjoy its entertainment in their native language.

Huynh Long Thuy, Deputy General Director of DatVietVAC Digital Ventures, said that VieON aims to reach 30 countries in the first year of the global version launch, 50,000 subscribers from international markets, and offer 15,000 hours with 80% pure Vietnamese content.

"North America, home to almost 2 million Vietnamese expatriates, will be a key market", Thuy added.

Along with promoting Vietnamese art and culture, VieON aims to reconnect Vietnamese expatriates with their cultural heritage, particularly the younger generation of immigrants.

Huynh also hopes to see a significant increase in the availability of Vietnamese digital content so that Vietnamese expatriates can access and cherish artwork, films, music, and other resources derived from their homeland’s culture.

"I anticipate that VieON Global will gain Vietnamese culture the attention, recognition, and appreciation it deserves on an international scale. At the same time, I envision that introducing Vietnamese digital content products to the global value chain will bring economic benefits to the Vietnamese creative industry, contributing to its development and creating many opportunities for film producers and those working in the arts field," Huynh said.

As reported by YouNet Media, VieON consistently stood in the top 10 most talked-about online movie and entertainment applications on Vietnamese social networks for the four months leading up to the end of the year (July–October, 2023).

The Vietnamese platform placed second in July 2023, then closed the distance and swiftly "usurped" Netflix to claim its top spot in August.

To maintain and develop Vietnamese cultural values, VieON focuses on producing and broadcasting original content (VieON Originals) that is purely Vietnamese with market-leading quality, such as "Rap Viet" Season 3 (14.5 billion views); "The Masked Singer Vietnam" Season 2 (2 billion views); "2 Days 1 Night Vietnam" (7 billion views); "I Love My Country" (2.4 billion views); "The Wang's Family" (2 billion views); "Liver or Die" (1.6 billion views); "My Children, My Dream" (600 million views); "She, Who Rules" (400 million views); "The Flower of Queen" (480 million views); and "Before We Get Married" (450 million views).

Specifically, VieON and Vie Channel collaborated to provide viewers with a multi-platform experience.

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Source: VnExpress