Developed under the direction of the provincial Department of Culture, Sports and Tourism, the platform has attracted millions of views and interactions across Facebook, TikTok, YouTube and Instagram, helping raise the profile of Bac Ninh while showcasing its cultural heritage and tourism assets.

The Go to Bac Ninh visual identity is displayed across digital platforms.

The initiative reflects changing media consumption habits, particularly among younger audiences who increasingly discover destinations and learn about local culture through social media and short-form videos.

Rather than simply publishing tourism information or event updates, Go to Bac Ninh tells stories about the province's heritage, people and traditions using modern, accessible digital content.

Since its launch in October 2025, the platform has published thousands of short videos, news reports, articles and photographs highlighting Bac Ninh's cultural heritage, tourist attractions and local communities.

As of the end of June 2026, the platform had generated nearly 8.8 million views and more than 102,000 interactions across its four social media channels, according to provincial statistics.

Facebook remains the platform's main channel, recording more than 7.33 million views, reaching over 2.5 million users, generating more than 90,000 interactions and nearly 56,000 page visits.

Its TikTok channel has attracted more than 1.4 million video views and over 48,000 interacting accounts, helping expand its reach among younger audiences through short, visually engaging content.

While YouTube and Instagram remain smaller, they have broadened the province's digital communications network and contributed to building a multi-platform promotional ecosystem.

Provincial officials say the results demonstrate further potential to refine content strategies, maintain regular publishing schedules and make better use of each platform to strengthen Bac Ninh's digital presence.

Authorities also view Go to Bac Ninh as a new approach to place branding. In the digital era, they say, a destination's appeal depends not only on its heritage but also on how those stories are shared.

Through authentic videos, photographs and storytelling, the platform aims to inspire visitors while preserving and promoting the cultural identity of the Kinh Bac region for contemporary audiences.

Bac Ninh unlocks heritage trove of Ly Dynasty

BAC NINH - Bac Ninh, the birthplace of the Ly Dynasty, holds a vast repository of cultural heritage that preserves the legacy of one of Vietnam’s most illustrious historical periods. In recent years, the province has stepped up efforts to unlock this potential, honouring the dynasty’s great cultural achievements while gradually turning heritage into a driver of economic development.

Vietnamese soul in Bac Ninh artisan’s mother-of-pearl inlay art

BAC NINH - In the quiet village of Hoai Trung in Lien Bao commune, Bac Ninh province, artisan Nguyen Dinh Vinh has spent more than three decades preserving the essence of Vietnamese history and culture through intricate mother-of-pearl inlay. Despite the ups and downs of the craft, his passion continues to shine - much like the iridescent shells embedded in each of his works.

Exhibition space features quintessence of Bac Ninh cultural heritage

BAC NINH - The provincial Department of Culture, Sports and Tourism held the opening ceremony of the exhibition “The Quintessence of Bac Ninh Cultural Heritage” at Bac Ninh Library No. 2 on March 23. This is one of the key activities to celebrate the “Returning to the Heritage Land 2026” Festival.

Bac Ninh hosts series of events to mark UNESCO recognition and 2026 heritage festival

BAC NINH - Bac Ninh province is rolling out a series of cultural activities to celebrate the receipt of a UNESCO certificate recognizing Dong Ho folk painting as an intangible cultural heritage in need of urgent safeguarding, alongside the announcement of the Yen Tu–Vinh Nghiem–Con Son, Kiep Bac complex as a World Heritage Site and the “Returning to the Heritage land – 2026” festival. 

Bac Ninh to stage drone light show and fireworks at UNESCO certificate awarding ceremony

BAC NINH - Bac Ninh province will stage an artistic drone light show combined with fireworks as part of a ceremony to receive a UNESCO certificate recognising the Dong Ho folk painting craft as an element of intangible cultural heritage in need of urgent safeguarding. 

Bac Ninh gears up for landmark UNESCO recognition celebration, heritage festival

BAC NINH - Mai Son, member of the provincial Party Committee’s Standing Board and Permanent Vice Chairman of the provincial People’s Committee, on February 24 chaired a meeting to review preparations for the ceremony to receive a UNESCO certificate recognising Dong Ho folk painting as an Intangible Cultural Heritage in Need of Urgent Safeguarding.