According to Vu Huy Tung, the centre's Acting Director, it launched a sales model on TikTok Shop in June under the name ACT Check.

A livestream sales session organised by the Vietnam Anti-Counterfeit Technology Centre.

The channel initially focused on introducing Bac Ninh's OCOP products before expanding to quality specialties from other provinces and cities across Vietnam.

So far, the centre has held eight major livestream sessions involving about 30 brands and showcasing nearly 50 OCOP products and specialties from Bac Ninh, including PTK minced shrimp paste, Chu noodles, Viet Ket medicinal herbs and Han Thi products, alongside distinctive agricultural products from other localities. Each livestream attracts about 5,000 views and hundreds of purchases.

The centre plans to work with social media influencers to organise larger livestream sales events and expand its agricultural distribution network.

It will also advise producers on standardising legal documents, building and protecting brands, and helping consumers identify genuine products with clear origins.

The initiative aims to increase the value of OCOP products and bring Bac Ninh's agricultural specialties closer to consumers nationwide.

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