The ongoing Glorious Spring Fair 2026 brings together booths from centuries-old craft villages nationwide, displaying a rich selection of traditional handicrafts and unique stories behind each one.

Young visitors come to enjoy their time at the booth of Chuong conical hat making village at the Glorious Spring Fair 2026 in Hanoi.

More than a marketplace, the event offers visitors direct access to live demonstrations of age-old production methods, personal interaction with master artisans, and hands-on workshops that let them create their own pieces.

Chuong conical hat booth shines in Tet hues

The display from Chuong conical hat village has attracted throngs of visitors with its collection adorned in bright Tet-inspired patterns and festive colours. A specially arranged photo corner beside the booth adds to the festive draw.

Far beyond practical headwear for sun or rain, Chuong’s conical hats serve as finely hand-painted artworks that depict pastoral scenes, iconic Vietnamese landmarks, and the apricot and peach blossoms emblematic of Lunar New Year (Tet) celebrations.

When an artisan guided visitors step-by-step through the traditional hat-making process, scores attended interactive sessions, customising their own conical hats right there on the spot.

The booth appealed not only to younger crowds but also drew a steady flow of middle-aged buyers acquiring hats for auspicious use at the start of the lunar year.

Traditional crafts evolve to meet contemporary tastes

Artisan Dang Van Bien, who hails from Xuan La hamlet in Hanoi’s Phuong Duc commune, is one of the last remaining practitioners of the “To He” rice-dough figurine tradition in a village whose craft dates back more than three centuries.

The intricate detail and inventive spirit of each figurine have consistently pulled visitors to his display.

Bien estimated that roughly 50 villagers still carry on the trade, and the majority of them are elderly. For those who persist, “To He” is much more than a means of livelihood; it carries deep cultural and spiritual meaning.

In earlier times, “To He” pieces typically depicted the 12 zodiac animals and everyday creatures, hawked at markets over several days.

Modern tastes have reshaped the repertoire: children now seek out familiar cartoon figures while Tet brings surging demand for seasonal symbols such as five-fruit trays and banh chung (square glutinous rice cake).

To their glossy finish and vibrant colours, “To He” figures are briefly dipped in boiling water after moulding, a simple technique that allows them to remain intact for one to two years.

According to Bien, most buyers are children accompanied by their families. Smaller and lower-priced items proved to be the best sellers.

Spring Fair 2026 attracts over 32,000 visitors in two days

More than 32,000 people visited the ongoing first Spring Fair 2026 at the Vietnam Exposition Centre (VEC) on February 2 and 3, according to a report from the Organising Committee.

 

Spring Fair 2026 must become national consumer festival: PM

Ministries, agencies, units, and localities must proactively renew their mindset, shifting from merely “displaying goods” to “spreading values.” They were encouraged to use more digital tools for supply-demand matching and market regional specialties and One Commune One Product (OCOP) items to draw Vietnamese brands nearer to international friends. 

 

Spring Fair 2026 opens market opportunities for private firms, household businesses

From natural cosmetics and coconut products to dried seafood, each booth reflects the determination of Vietnamese enterprises and household businesses to seek markets, build brands and connect directly with consumers.

 

Spring colours brighten Bac Ninh’s traditional craft villages

BAC NINH - As pale pink peach blossoms begin to bud along the riverbanks and a thin mist lingers on ancient tiled roofs, the northern Kinh Bac region eases into spring with a rhythm all its own. Here, the arrival of the Lunar New Year is not only marked by festivals or bustling streets, but also by centuries-old craft villages, where skilled hands quietly preserve memory, breathe life into each product and help create a warm and abundant Tet for Vietnamese families.

“Homeland Spring 2026”connects Vietnamese in Slovakia with homeland

Beyond its cultural significance, the January 18 Homeland Spring 2026” programme in Slovakia served as an important political and community-based activity aimed at consolidating national unity, reinforcing cultural identity, and strengthening the close bonds between overseas Vietnamese and the homeland.

 

National Spring Fair 2026 scheduled for February in Hanoi

The fair will also contribute to promoting the campaign “Vietnamese people give priority to using Vietnamese goods” and introducing Viet Nam’s traditional Tet culture to international visitors.