Bringing Kinh Bac culture to digital platforms

This year marks the first nationwide celebration of Vietnam Culture Day on November 24.

The Go to Bac Ninh media channel steps up promotion of Kinh Bac culture and heritage.

In response, streets, central areas, cultural institutions and public buildings across Bac Ninh have been decorated with flags, banners and posters, creating a festive atmosphere and spreading messages about the event.

Local broadcasting systems have stepped up coverage of the significance of the occasion, cultural development policies and the distinctive heritage of Bac Ninh and its people.

Alongside traditional communication channels, online platforms are providing an effective way to connect cultural heritage with wider audiences, particularly younger generations.

Among the prominent initiatives are dedicated cultural and tourism promotion channels such as Go to Bac Ninh and Du lich Bac Ninh. Through engaging images, short videos and accessible storytelling, these platforms help audiences discover the distinctive features of local destinations and cultural heritage.

Launched more than a year ago under the direction of the Department of Culture, Sports and Tourism, Go to Bac Ninh operates across Facebook, TikTok, YouTube and Instagram.

It showcases local heritage, festivals, craft villages, cuisine and people through short videos and relatable stories, attracting millions of views and hundreds of thousands of interactions.

Nguyen Thi Thuy Dung, Director of Sunny Vietnam JSC, which operates the channel, said technology served as a bridge between cultural heritage and the public, especially young people.

The company focuses on producing content about cultural and tourism events, as well as the beauty of community life, helping promote Bac Ninh's image more widely in the digital environment, she said.

Local communities are also using digital platforms to tell stories about their hometowns. In Yen Dinh Commune, residents and officials regularly share images of community centres being renovated, village roads being cleaned and streets decorated with flags and flowers ahead of the National Great Unity Day celebrations, which coincide with Vietnam Culture Day.

Luc Ngan Commune is highlighting efforts to preserve and teach traditional folk music, including Soong Co, Sloong Hao and Then singing accompanied by the tinh lute, alongside the distinctive cultural traditions of its fruit-growing communities.

Digital platforms are therefore becoming more than channels for receiving information. They are also spaces where communities can preserve, create and promote their cultural values.

Turning cultural heritage into visitor experiences

Promotional and cultural experience activities are organised at the Ban Meo Ecological and Cultural Tourism Site.

Kinh Bac's cultural identity is also being promoted through direct experiences at tourist destinations, heritage sites and accommodation facilities.

Following the department's guidance, tourism operators are expanding opportunities for cultural exchanges and hands-on heritage activities.

They are working with Quan Ho, Ca Tru and Then singing clubs, artisans and performers to organise shows and exhibitions featuring traditional handicrafts, products under the One Commune One Product (OCOP) programme and local cuisine.

At the Ban Meo Ecological and Cultural Tourism Site in Nam Duong Commune, indigenous culture is introduced through activities connected with nature and everyday life.

Inside traditional stilt houses, visitors can explore agricultural products, handicrafts, brocade textiles and household items, gaining insight into the lives of the San Diu, Tay, Nung and Dao ethnic communities.

After meals, visitors can enjoy tea while listening to flute and horn performances, Then singing accompanied by the tinh lute, San Diu folk songs and traditional bamboo dancing.

At the Bau Tien Ecological Tourism Site in Kien Lao Commune and Hoa Qua Son in Chu Ward, visitors can tour orchards, sample fresh fruit and learn about local produce.

Residents in Mau hamlet in Tay Yen Tu Commune and Bac Hoa hamlet in Tan Son Commune are organising activities that allow visitors to learn traditional embroidery, wear ethnic costumes, experience medicinal herbal baths and explore Dao community life.

Meanwhile, Bac Ninh Museum, the Dong Ho Folk Painting Conservation Centre and Bac Ninh Library are organising exhibitions of folk paintings, books, newspapers and documents on local history, culture and people, as well as activities introducing the region's longstanding academic traditions.

Trinh Huu Hung, Deputy Director of the Department of Culture, Sports and Tourism, said activities marking Vietnam Culture Day were designed to encourage community participation, making residents both custodians and creators of cultural values as well as beneficiaries.

He stressed that such activities and products should be maintained in the coming years to ensure cultural values remain a regular and meaningful part of community life.

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