The Pho Festival 2026 kicked off in the northern province of Ninh Binh on March 20, celebrating the historical origin of pho and its ongoing evolution across regions.

Rice sheets prepared using the traditional method of the Van Cu pho craft village in Nam Dong commune, Ninh Binh province.

Le Thi Thiet, Chairwoman of the provincial Culinary Culture Association, said Nam Dinh pho has evolved into a symbol of Vietnamese culinary culture.

Born in traditional craft villages like Van Cu and Giao Cu – the cradle of pho, generations of master artisans have guarded its secret recipes.

These days, pho makers are creating regional variations, spreading the noodle soup nationwide and earning global recognition.

Back in 2024, both Nam Dinh and Hanoi pho scored a major win when they landed on Vietnam's National Intangible Cultural Heritage list.

The designation not only honours their deep cultural, historical and gastronomic significance but also imposes a key duty to keep the tradition alive, push it forward in modern times, and hustle toward getting Vietnamese pho crowned as UNESCO Intangible Cultural Heritage of Humanity.

Running through March 22 at Thien Truong pedestrian street in Thien Truong ward, the festival pulls in artisans, businesses, researchers and food enthusiasts from Vietnam and abroad.

Some 50 booths line the street, each run by an artisan or a well-known pho house representing northern, central and southern Vietnam.

Visitors can watch live demos of pho in the making, craft village exhibits, panel discussions and culinary exchanges.

The event aims to reinforce the reputation of Nam Dinh pho in Ninh Binh while elevating Vietnamese pho overall.

Organisers expect it to support local cultural preservation, tourism growth and economic gains, alongside highlighting Thien Truong as a welcoming destination rich in authentic identity.

Vietnam's vegan pho and tomato tofu make Asia's top 100 list

Vietnam celebrated a double win on international food magazine TasteAtlas's list of Asia's top vegan dishes, with vegan pho landing at 34 and tomato tofu (dau hu sot ca) at 92.

Bringing essence of Vietnamese pho to the world

After the success of the 2024 Pho Festival in Nam Dinh, the event will continue in Hanoi this April, aiming to spread the values of Vietnamese cuisine and culture, intertwined with nostalgia and the marks of modern times. The journey of culinary exploration is not just about satisfying hunger but also about discovering the beauty and soul of each land, opening doors to culture and history.

Vietnam Pho Day launched in Europe amid broader culinary push

Prior to the launch, the Vietnamese Embassy encouraged businesses and restaurants throughout Germany to join in the event. By December 12, six partners had signed up via the We Love Pho organisation's website (welovepho.org), committing to promotional posts, website and social media shares, features in Vietnamese language media, and special discounts for pho customers during the event.

 

“Pho Day” festival expected to attract around 100,000 visitors

The “Pho Day 2025” festival will officially take place in Ho Chi Minh City on December 13 and 14. With more than 20,000 bowls of pho expected to be served, the event is projected to attract around 100,000 visitors.

 

Vietnamese Pho week to take place in Europe in December

Scheduled for December 8 – 14 across Europe, the event aims to celebrate Pho Day on December 12, and promote Vietnamese culinary culture and spread the Southeast Asian nation’s traditional dish worldwide.

 

Vietnam Pho Festival 2025 in Singapore serves as cultural ambassador

Under the theme “Pho – Enjoying Together, Growing Together,” the two-day Vietnam Pho Festival 2025 presents Vietnamese pho as a “cultural ambassador” that connects communities and fosters collaboration in culture, tourism, trade, and investment between Vietnam and Singapore.