Many textile and garment firms in Vietnam have secured production orders through the end of the first quarter of 2026, but face mounting pressure from shrinking margins, rising costs and increasingly short-term contracts, industry insiders said.

Vietnamese textile and garment firms optimise production and management to enhance product competitiveness.

Market analysts said that although global demand remains relatively stable, the sector continues to struggle with higher input costs, including wages and logistics, while selling prices remain under pressure due to weak bargaining power.

International brands are also shifting away from long-term contracts toward smaller, more flexible orders that can be adjusted quickly in response to market volatility.

According to the Vietnam Textile and Apparel Association (VITAS), many manufacturers are coping with tighter delivery schedules and smaller order volumes. While most first-quarter orders have been finalised, negotiations for the second quarter of 2026 are still ongoing.

Than Duc Viet, General Director of Garment 10 Corporation, said his company’s order book is full through March 2026, covering both the pre- and post-Lunar New Year period.

However, orders for the second quarter remain uncertain and are still under negotiation, reflecting a broader trend across the industry.

He noted that unlike previous years, when contracts were often signed three to six months or even a year in advance, many orders are now confirmed only weeks – or even days – before production, making planning and capacity management far more challenging.

Cao Huu Hieu, General Director of Vietnam National Textile and Garment Group (Vinatex), said 2026 will not be a year of sharp contraction, but pricing pressure remains severe.

He said that depending on the market and customer, prices for current and new orders are down by at least 5%, squeezing already thin margins.

To cope with this environment, Vinatex is prioritising corporate governance and digital transformation. The group plans to establish a central data hub in 2026, moving toward a fully integrated management platform in 2027–2028 to enable real-time decision-making across production, costs and market trends.

Product upgrading is another strategic focus. Demand is shifting away from standard cotton and polyester-cotton yarns toward multi-component, functional fibres with higher added value.

At the same time, companies are accelerating the use of AI, automation and robotics to boost productivity and reduce labour costs.

Vietnam’s textile industry is also transitioning from mass outsourcing to smaller, technically complex, high-value orders for markets such as the US and Japan.

At Garment 10 Corporation, for example, bespoke suits are now produced for overseas customers, with manual craftsmanship accounting for up to 60% of the production process.

Vietnamese garments are exported to 138 markets, with the US alone accounting for more than 18 billion USD. Vietnam remains one of the world’s three largest apparel exporters, alongside China and Bangladesh, and the industry continues to employ about three million workers, or over 10% of the country’s industrial workforce.

Garment-textile sector adjusts development strategy to adapt to global volatility

In 2025, Vietnam’s textile and garment exports are estimated at 46 billion USD, up 5.6% year on year, helping the country remain among the world’s top three textile and garment exporters

 

Vietnam’s garment industry rebounds, but challenges loom

Businesses in the sector are facing mounting challenges - from high capital and logistics costs to growing pressure to green their operations and navigate shifting trade policies.

 

Vietnamese garment firms eye stronger foothold in Canada

A trade promotion delegation from the Vietnam Textile and Apparel Association (VITAS), comprising nine enterprises, is attending the fair with the goal of expanding market access and maximising free trade agreement benefits. While the US has traditionally been Vietnam’s leading market, accounting for over 40% of total exports, recent tariff barriers have prompted many Vietnamese firms to seek new destinations.

 

Vietnamese garments strengthen foothold in Europe’s high-end market

This is the second time VITAS has taken part in the prestigious fair, which only admits businesses meeting strict international standards. Vietnamese exhibitors showcased a wide range of products from denim and knitwear to women’s and children’s fashion, serving multiple market segments.

 

Vietnamese garment-textile, footwear firms strengthen domestic presence

According to the Ministry of Industry and Trade, Vietnam’s domestic market is backed by a young population, rising incomes, and growing consumer demand for quality, style, and brand recognition.

 

Bac Ninh diversifies markets to boost competitiveness of textile and garment industry

BAC NINH - Despite multiple headwinds since the start of the year, Bac Ninh’s textile and garment industry has maintained growth momentum. A new U.S. decision to impose 20% countervailing tariff on Vietnamese goods from August 7, 2025 poses both challenge and opportunity for the sector to strengthen competitiveness and chart a sustainable growth path.