As many as 40 countries, 221 exhibitors and 9,000 trade visitors took part in the first ever WTM at London Olympia in 1980. WTM London now facilitates 2.8 billion GBP (3.4 billion USD) in industry deals and has around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants, according to its website.

A Vietnamese booth at 2023 World Travel Market London.

Vietnamese businesses have partaken in the event for more than 10 consecutive years, except for 2020 and 2021 when it was suspended due to the Covid-19 pandemic, displaying diverse tourism products and services.

Huyen Nguyen, Managing Director at Hanoi-based Go-Indochine, said WTM London offers a good opportunity to participating firms to maintain and promote relations with their traditional partners and seek new ones, and stay updated on the global tourism business trend.

She held that there should be a coordinating unit to effectively promote Vietnam’s tourism at such big events as WTM London.

Vietnam was honoured in 45 categories of the 2023 World Travel Awards, one of the leading tourism awards in Asia, which is dubbed as the “Oscars of Tourism”. The country was named Asia’s Leading Destination for the fifth time and Asia’s Leading Nature Destination for the second time in a row.

Its total revenue from tourism is estimated at 582.6 trillion VND (23.7 billion USD) in the first 10 months of this year, according to the Vietnam National Authority of Tourism.

In the period, the country welcomed 10 million foreign tourists, exceeding the target of 8 million for the whole year, and served 98.7 million domestic holiday-makers. In October alone, the tourism sector served 1.11 million foreign visitors and 5.2 million domestic tourists.

Vietnam's tourism sector earns 23.7 billion USD in ten months

Vietnam’s total revenue from tourists is estimated at 582.6 trillion VND (23.7 billion USD) in the first ten months of 2023, according to the Vietnam National Authority of Tourism. 

Hoan Kiem lake space, Old Quarter recognised city-level tourist area

The People’s Committee of Hanoi on October 31 decided to recognise Hoan Kiem lake, its surrounding areas and the Old Quarter as a city-level tourist area.

Temple of Literature sparkling during the night tour

Van Mieu - Quoc Tu Giam (The Temple of Literature) has been more sparkling and magical thanks to light and 3D Mapping technologies which are applied to introduce the beauty of the relic site the nation's education through a night tour themed “Essence of Education”.

Teen golfer makes history for Vietnam at Asia-Pacific tournament

Nguyen Anh Minh is the first Vietnamese golfer in history to make the top 10 of the prestigious Asia-Pacific Amateur Championship (APAC) in Australia.

Hanoi promotes tourism through Ao Dai Festival

With the aspiration of honouring the beauty of Ao Dai (Vietnamese traditional long dresses) and promoting Ao Dai as a tourism product, the Hanoi Tourism Ao Dai Festival 2023 officially opened, at the pedestrian space around Hoan Kiem Lake.

Source: VNA