From the vibrant pace of life in Hanoi and Ho Chi Minh City to the picturesque beaches of Da Nang and the majestic mountainous landscape of Sa Pa, each destination offers tourists new reasons to return to Vietnam.

The Bay Mau nipa palm forest – a unique green destination in the heart of Da Nang.

This year, the S-shaped country once again ranks among Asia’s top three destinations with the highest rate of repeat visitors.

According to digital travel platform Agoda, Vietnam remains among the top three destinations in the region with the highest rate.

Da Nang also contributed significantly to this result, climbing two places from last year to rank sixth in Asia. The rankings are based on Agoda booking data for the first six months of 2026.

Vu Ngoc Lam, Country Director of Agoda Vietnam, said the rate clearly reflects the diversity and appeal of Vietnam’s tourism products.

Its five destinations with the top rates of repeat visitors in the period were Da Nang, Ho Chi Minh City, Nha Trang, Hanoi and Phu Quoc. Vietnam’s two largest cities both improved their rankings compared to last year, with Hanoi climbing two places and Ho Chi Minh City one place.

In the ranking of Asian cities, Tokyo took the top spot this year, overtaking Bangkok. Bali moved up to third place for the first time, followed by Seoul and Osaka. Da Nang, Kuala Lumpur, Fukuoka, Taipei and Johor Bahru rounded out the top 10.

Hanoi builds four-season tourism appeal

Hanoi’s tourism events are increasingly designed to inspire exploration beyond individual festivals. At the Hanoi Tourism Gift Festival, for instance, visitors can make handicrafts with artisans, explore destinations through virtual reality and discover new tours and tourism stimulus programmes.

Vietnam turns National Day spirit into a tourism draw

Red national flags line streets across Vietnam, historical sites welcome large numbers of visitors, and a wide range of cultural and artistic activities create a special atmosphere during the National Day holiday. If properly developed, these elements could become distinctive tourism products for international visitors.

Vietnam Airlines named best livery, among top preferred airlines in Central, Southeast Asia

The Flyer’s Choice Awards honour airlines delivering outstanding passenger experiences across various categories, based entirely on passenger evaluations and feedback. The results therefore directly reflect customers’ trust and preferences.

Hanoi waives admission fees at tourist sites on National Day

The free-admission policy and cultural activities are expected to give residents and visitors greater access to Hanoi's rich historical and cultural heritage during the National Day holiday.

Agoda uncovers Vietnamese travellers’ most popular destinations for National Day holiday

Vietnamese travellers will enjoy a five-day break from August 29 to September 2 for this year’s National Day holiday, providing an extended opportunity to plan trips within Vietnam or travel overseas.