From being a traditional speciality, longan and other signature agricultural products of Hung Yen are now confidently stepping onto the technology stage thanks to the rapid growth of e-commerce.

Representatives from departments under the Ministry of Industry and Trade and the Hung Yen Provincial Department of Industry and Trade, alongside KOLs and KOCs, directly participated in a livestream session to promote and consume Hung Yen longans and agricultural products.

This is vivid evidence that Resolution No. 57 on developing the digital economy has become truly embedded in everyday life, reaching cooperatives, businesses, and farmers as well as opening a modern and promising approach to agricultural product consumption.

The lively activities at the event were reflected in two promotional livestream sessions held on the TikTok digital platform, which attracted considerable attention from the community.

During the livestreams alone, the programme attracted garnered more than 15,000 views, generated around 50,000 interactions, and successfully secured nearly 500 orders.

More notably, the event was supported not only by content creators, KOLs, and KOCs but also by the direct participation of leaders from the Viet Nam E-commerce and Digital Economy Agency and the Viet Nam Trade Promotion Agency under the Ministry of Industry and Trade, together with the Hung Yen Provincial Department of Industry and Trade.

Their presence demonstrated the strong determination of the entire political system to accompany and support local people in accessing new tools for economic development.

The aforementioned figures have confirmed the strong appeal of Hung Yen's agricultural products in the digital environment, while demonstrating that livestreaming combined with e-commerce is becoming a highly effective trade promotion channel.

As a result of the application of digital transformation, the gap between producers and consumers has been significantly narrowed and intermediaries have gradually been eliminated, thereby substantially increasing the value and brand of local OCOP products.

It can be affirmed that proactively bringing agricultural products onto online platforms is not merely a sales activity but also an important step towards changing the way local people think about production and business in line with the orientation of the digital economy.

With more than 100 stalls, alongside a series of supply-and-demand connection activities and diverse cultural experiences, the Hung Yen Longan Festival has demonstrated the strong vitality of Resolution No. 57 in practice, creating important momentum for Vietnamese agricultural products to reach further markets while improving people's material and spiritual lives.

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