Luc Ngan lychee season started in the middle of May 2023 and will last till July 15. Recently, nearly 220,000 turns of visitors have arrived at the district, nearly doubling last year number, many of whom came from Republic of Korea, Australia, Japan and China.

Korean tourists visit Luc Ngan lychee garden.

To gain this result, the district People’s Committee had creative method in promotion. This year, the district first ever organized gameshow at Bau Tien tourism site of Dong Dao Tourism Cooperative in Quy Son commune to promote lychee consumption. The participants competed to harvest and bundle lychee with artist Xuan Bac as the MC of the show.

The event was livestreamed on many fanpages of social network and attracted thousands of domestic and foreign audiences.

Or a large scale fashion show was first ever held in lychee garden in Giap Son commune by Phuc Lam Trading and Service Company Limited in Hanoi and Giap Son Agricultural and Ecotourism Cooperative.

The stage, the catwalk, the space, the materials and the colors of the costumes were all inspired by lychee, the culture and people of Luc Ngan. The program attracted a large number of models, singers, domestic and foreign tourists.

Recently, about 70 content creators on the social networking platform TikTok came to Luc Ngan district and conducted a livestream program to promote and sell lychee which attracted millions of followers. Previously, earlier in April 2023, the Vietnam Book of Records Center announced 9 Vietnamese dishes that set an Asian record in line with Asian culinary value criteria, including Luc Ngan lychee. This helped lure more visitors to the district.

Content creators on TikTok livestream to sell Luc Ngan lychee.

In addition, many community tourism cooperatives launched contests and experiences for visitors at the garden; invested in new models and miniatures; created new products from lychee such as lychee bread, lychee sticky rice, lychee tea to introduce to visitors while promoting unique culture of ethnic minorities.

The district enhanced promotion on the media, social networks and coordinated with travel agents inside and outside the province to bring visitors to the area. Reception work, serving guests of many community tourism cooperatives have become more and more professional.

Besides the communes with beautiful lychee gardens selected and introduced by the district, other tourist destinations attracted many visitors such as Cam Son lake, Khuon Than lake, Am Vai pagoda, Northeast Cultural Village, Bac Hoa village...

2023 lychee season enjoys smooth domestic consumption and export

(BGO) – So far, Bac Giang province has consumed about 96 percent of total lychee productivity. The professional and renovative product promotion helps the province have another bumper fruit season.

Hero Green Co.,Ltd exports huge quantity of processed lychee to Australia

(BGO) – Hero Green Company Limited (Hero Green) in Dai Lam industrial cluster, Lang Giang district (Bac Giang province) has inked contract to export nearly 90 tonnes of processed lychees to Australia. It was the first time the company has exported big quantity of lychee to such potential market.

Bac Giang lychee conquers US market

(BGO) - Following the success to introduce lychees to large supermarket systems like Safeway, Albertsons, Winco...in the US market in 2022, right from November 2022, the Trade Branch in San Francisco joined hands with the Vietnam Trade Office in Washington DC to persuade and cooperate with agencies and enterprises in Vietnam and US  to import fresh Vietnamese lychees, including Bac Giang lychee for consumption in the US, especially in the Western states.

Fresh lychee conquering US market

The first batch of fresh lychee has arrived in the U.S., opening up big opportunities for the specialty and other Vietnamese fruits to conquer the demanding market.

Bac Giang diversifies processed lychee products

(BGO) – It is now main harvest season of Luc Ngan lychee in Bac Giang province. This year, the whole district has more than 17,300 hectares (up more than 1,600 hectares compared to 2022) with estimated output of 98,000 tonnes. In addition to fresh consumption, lychee is processed into many products, helping diversify local agricultural products.