More than 100 Vietnamese and foreign artists and models, both professional and amateur, performed at the event, introducing the country, its culture and people to international friends while strengthening solidarity of Vietnamese community in the host country.

Hoang Ha, head of the organising board, said the annual event was a joint effort of the Vietnamese international women federation in the UK, Park Pharmacy, and the Love Collection Ao dai brand to honour and spread the Vietnamese culture and the image of the Vietnamese community in the country.

Ha said the success of the programme has showed the affection and interest of local authorities and people in the Vietnamese culture as well as the increasing prestige of the Vietnamese community in the UK.

All proceeds from the programme were presented to the Vietnamese Women and Children Association in the UK to develop projects that preserve and promote traditional cultural and artistic values among the Vietnamese community in the country.

Hanoi promotes tourism through Ao Dai Festival

With the aspiration of honouring the beauty of Ao Dai (Vietnamese traditional long dresses) and promoting Ao Dai as a tourism product, the Hanoi Tourism Ao Dai Festival 2023 officially opened, at the pedestrian space around Hoan Kiem Lake.

600 women to attend ao dai parade at Hanoi Tourism Ao Dai Festival 2023

The Hanoi Department of Tourism will organise the Tourism Ao Dai Festival 2023 to honour the beauty of the national traditional ao dai, with the highlight of the event being a parade of 600 women wearing ao dai.

Hue Ao Dai Festival 2023: Tales from the river

Hue Ao Dai Festival 2023 was organised on August 12 as part of Hue Festival 2023 which was designed as a four-season festival in order to organise a series of festive activities throughout the year, promoting the unique values of Hue and Vietnamese culture, and showing scenic spots, spiritual tourism and local cultural activities to lure tourists.

Designer to present record-long ao dai in Thailand

Vietnamese designer Phuong Ho will introduce her record-breaking 220 m-long ao dai at a fashion show in Thailand early next month.

Miss Universe Thailand wears ao dai during Vietnam trip

The 2020 Miss Universe Thailand Amanda Obdam donned an ao dai by designer Vo Viet Chung during a trip to Vietnam.

9th Ho Chi Minh City Ao Dai Festival kicks off

This year's Ao Dai (traditional long dress) Festival features the participation of 23 Ao Dai designers from across the country, along with the companionship of many famous artists, singers, actors and characters in the role of image ambassadors.

Source: VNA