Vietnam’s tourism sector served around 5.5 million visitors during the four-day National Day holiday from August 30 to September 2, an increase of 83.3% annually, marking a positive start to the peak tourism season stretching into late 2025 and early 2026.

Foreign tourists wait for Vietnam's military parade rehearsal to celerbate the National Day in Hanoi, August 2025.

According to the Vietnam National Authority of Tourism (VNAT), Hanoi topped the list of destinations with 2.08 million visitors, three times higher than last year.

International arrivals exceeded 80,000, up 35%. Tourism revenue was estimated at 4.5 trillion VND (170.45 million USD), a year-on-year rise of 80%, while average hotel occupancy reached 83%, up 22.6%.

Ho Chi Minh City came second, attracting 1.45 million visitors, including around 45,600 foreigners. Some 300,000 visitors stayed in local accommodation facilities, where average occupancy hit 87%.

The city earned an estimated 4.14 trillion VND in revenue. Hai Phong welcomed 1.03 million tourists, up 8%, including 29,518 foreigners (up 5%). Hotel occupancy averaged 50%.

Other destinations also reported positive results, including Khanh Hoa, Da Nang, Lam Dong, Ninh Binh, An Giang, Quang Ninh, Lao Cai and Hue.

Nguyen Trung Khanh, head of the VNAT, said preparations for the holiday period had been made well in advance, ensuring smooth services. No serious incidents involving tourists were reported nationwide.

The surge in visitor numbers and the safe operation of tourism activities were attributed to several factors: the extended holiday, the 80th National Day celebrations, improved transport infrastructure thanks to new expressways, greater transport options, diversified tourism products, and tighter management.

Nevertheless, challenges remained, including traffic congestion at certain locations, hotel shortages in Hanoi, and adverse weather affecting tourism in Ninh Binh, Thanh Hoa and Nghe An.

Overall, the holiday highlighted Vietnam’s growing appeal as a safe and adaptable destination, laying a positive foundation for the year’s final months.

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