Pham Hoang Son, Deputy Secretary of the Bac Ninh Municipal Party Committee and Chairman of the municipal People’s Committee (MPC), chaired a meeting with consulting firm EY-Parthenon Vietnam on October 12 to discuss proposals for the strategy.

An overview of the meeting.

According to the municipal Department of Culture, Sports and Tourism, Bac Ninh has favourable conditions for developing and diversifying its tourism products.

The city welcomed an estimated 5.8 million visitors in the first nine months of this year, up 7% from a year earlier, while tourism revenue was estimated at more than 5.2 trillion VND (over 200 million USD), an increase of 9%.

At the meeting, EY-Parthenon Vietnam presented preliminary strategic ideas for developing tourism, culture and the creative economy in Bac Ninh.

Bac Ninh Municipal People’s Committee Chairman Pham Hoang Son chairs the meeting.

The firm specialises in strategy consulting and transaction advisory services and is part of one of the world’s major audit and consulting networks.

Based on the city’s potential, advantages and existing tourism challenges, the consultancy proposed prioritising products that can attract visitors on a regular basis.

These include Buddhist heritage tours, paid experiential activities, food services, shopping and the night-time economy.

It also recommended upgrading visitor reception facilities, improving tourism amenities, developing conference centres and building an ecosystem for meetings, incentives, conferences and exhibitions (MICE).

The MPC Standing Vice Chairman Mai Son called on the consultancy to conduct more in-depth research into developing the creative economy based on cultural industries and the distinctive traditional values of the locality.

He said new ideas were needed to preserve and promote heritage while transforming cultural resources into tourism products with greater economic value and competitiveness.

Concluding the meeting, MPC Chairman Pham Hoang Son said Bac Ninh had completed its general planning schemes, urban plans and overall tourism development project.

The consultancy should align its proposals with existing planning orientations while taking into account the city’s actual potential, advantages and available resources, he said.

The proposed strategy should offer innovative and practical solutions with a clear focus and the potential to drive breakthroughs in tourism development.

A representative of EY-Parthenon Vietnam presents preliminary strategic ideas for developing tourism, culture and the creative economy in Bac Ninh.

The strategy should adopt a long-term vision, linking tourism with culture and the creative economy while making effective use of the heritage and distinctive cultural identity of the Kinh Bac region, he added.

The municipal leader tasked the Department of Culture, Sports and Tourism with working closely with the consultancy and providing the information, data and relevant documents needed to support the research and finalisation of the strategy.

The department and the consultancy were asked to ensure the proposal clearly identifies priority areas and specific measures for implementation.

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