Chung Thanh Phong’s latest "Save Yourself" collection features masks and hand sanitizer, inspired by common protective gear. Prices range from VND780,000 ($34) for a shirt, VND1.8 million ($77) for a jumpsuit, and VND55,000-150,000 ($2.4-6.5) for a mask or bottle of sanitizer.

Color is central to the new collection of leading designer Cong Tri.

Lien Huong, in turn, has combined bespoke masks with traditional ao dai, spreading a positive message amid the Covid-19 crisis.

Delaying his Spring-Summer collection, designer Do Long decided to produce hand sanitizer for adults and children.

Instead of prom dresses, ready to wear outfits have become Le Thanh Hoa’s new focus.

Chung Thanh Phong is the first Vietnamese designer to live-stream-release his new collection. Online platforms are also the mainstay of designer Do Long.

Designer Le Thanh Hoa consulted patrons via phone to nurture inspiration, while Lam Gia Khang sent out gift boxes, including his new collection look book.

Right after the social distancing campaign ease, Do Long invited actress Ninh Duong Lan Ngoc to model his new designs.

Leading designer Do Manh Cuong opted to introduce new creations at more affordable prices (around $172- 215) amid the economic down turn, aiming to open more stores nationwide to serve the middle class.

Designer Adrian Anh Tuan will introduce his summer collection in June, though it is unclear whether the event will involve a small in-store party or outdoor show.

Lam Gia Khang, who focuses on international buyers, has sold many designs from his new collection since March.

Actress Diem My wears a new dress designed by Do Manh Cuong.

According to designer Le Thanh Hoa, after the pandemic, buyers will focus more on quality and value instead of quantity.

Internationally, fashion houses like Louis Vuitton, Burberry and Chanel have had to adapt their campaigns due to the raging pandemic. At Milan Fashion Week, for instance, Giorgio Armani organized a show with no audience.

In China, Shanghai Fashion Week cooperated with e-commerce platform Alibaba to help fashion designers introduce their autumn collection online.

LVMH Group, owner of Christian Dior and Louis Vuitton, used their perfume factories to produce hand sanitizer, while Gucci, Prada, Balenciaga and Yves Saint Laurent have produced thousands of masks and protective clothing.

Hanoi needleworkers turn face masks into sharp fashion statements

Hanoi embroiderer and entrepreneur Do Quyen Hoa has made wearing face masks a fashionable act, brightening up Covid-19 blues.

International fashion, beauty festival to be held in Hanoi

The Vietnam International Fashion & Beauty Festival (VIFBF) 2019 will be held in Hanoi from December 11 to 15 with the participation of leading groups in the field.

Hanoi to host Vietnam int’l fashion & beauty festival in December

The Vietnam International Fashion & Beauty Festival (VIFBF) will be organised at the International Centre of Exhibition in Hanoi’s Hoan Kiem district from December 11-15, the organising board said at a conference on September 21.

Vietnamese fashion designers showcase works in New York

Vietnamese fashion designers Do Trinh Hoai Nam and Nguyen Cong Tri have impressed foreign audience with their Asian-style collections at two New York fashion events.

Vietnamese designer to take part in London Fashion Week

Popular designer Tran Hung will be the first Vietnamese designer to show off his collection at the London Fashion Week 2019 from September 13-17.

Source: VnExpress