Held at Lotte Mall Tay Ho, the event drew large crowds and aimed to promote cultural and tourism exchanges between the two countries.

South Korea First Lady Kim Hea Kyung (L) and Vietnamese First Lady Ngo Phuong Ly chatted over tea, sampled traditional Vietnamese cakes and watched a water puppetry performance in Hanoi on April 23, 2026.

The First Lady toured exhibition spaces featuring K-Food, K-Content, K-Beauty and K-Heritage. At the K-Food area, she joined actor Jung Il-woo and chef Ji Joon Hyuk to recreate dishes such as gochujang butter bibimbap and black sesame macarons inspired by Korean productions.

Running from April 23-26 under the touching slogan "Feel Your Korea," the festival includes a Hallyu Talkshow with Jung Il-woo and Vietnamese singer-YouTuber Quang Vinh.

The Korea Tourism Organisation in Vietnam also introduced "Hallyu Fan Tour" programmes featuring K-pop filming locations and e-sports destinations.

The First Lady’s presence added prominence to the event and contributed to the success of the Korean President's state visit to Vietnam.

Vietnam, RoK leaders witness exchange of cooperation documents

Economic and trade cooperation has remained the main pillar of Vietnam-RoK relations. Two-way trade reached 89.5 billion USD in 2025, up 9.6% from 2024, and 26.9 billion USD in the first three months of 2026, an increase of 30% year-on-year.

 

Party General Secretary, State President hosts official welcome ceremony for RoK President

Following the welcome ceremony, the two leaders held talks, witnessed the signing of cooperation documents, and met with the press.

 

RoK receives more Vietnamese seasonal farm workers

The new Vietnamese workers will undergo initial training on human rights protection and compliance with the Korean law before being assigned to farms across the county.

 

Top RoK business leaders to visit Vietnam to explore investment opportunities

Vietnam is emerging as a strategic destination for RoK firms to diversify their supply chains, mitigate risks from geopolitical fluctuations, and expand partnerships with local players in the coming period.

 

Vietnam, RoK seek to boost cooperation on energy security

Vietnam and the RoK should work to increase bilateral trade to reach 100 billion USD as soon as possible and aim for 150 billion USD by 2030 in a balanced manner, while encouraging RoK businesses to expand investment in semiconductors, core technologies, renewable energy, and others.