To join the exhibition, all three products had to pass AEON Vietnam’s strict assessment and testing process.

Nguyen Huu Vuong, a distribution representative in the south for Seng Cu Muong Vi rice, Nui Da vermicelli and Hoang Lien honey, said that typical specialties from the mountainous northwest region not only had to meet food safety and hygiene standards but also provide quality certificates and documents required by AEON.

Typical specialties from the mountainous northwest region are on display at the Week of Exhibiting Vietnamese Enterprises’ Goods in Ho Chi Minh city.

The products also had to have traceability stamps and an OCOP (One commune-One product) certification of four stars or above to be selected by AEON Vietnam to participate in the exhibition.

Speaking at the opening ceremony, Nguyen Huu Tin, director of the Investment and Trade Promotion Centre of HCM City (ITPC), said the exhibition’s organising committee had received registrations from more than 200 businesses across the country, and 35 were selected.

Nishitohge Yasuo, general director of AEON Vietnam, said: "One of the important strategies of AEON Vietnam is to expand the scale in consumption of Vietnamese products. We always try to bring domestically made products to consumers through AEON Vietnam's general merchandise store and supermarket chain in the Vietnamese market. In addition, we also want to promote export of Vietnamese products.

Also within the framework of the exhibition week, a conference that seeks to enable Vietnamese firms to bring their products to AEON’s general department stores and supermarkets globally was organised with the participation of more than 150 suppliers.

The event hopes to open up many opportunities for local businesses to find more distributors and expand their markets both in and outside the country.

At the conference, Vietnamese firms also received consultations on technical standards and product quality from AEON TOPVALU representatives to help their products enter AEON’s global general merchandise store and supermarket chain.

Over the past five years, Vietnamese goods exported via AEON to Japan reached a total of more than US$1.4 billion, an increase of over 120 per cent per year on average.

A variety of Vietnamese products are exported through the AEON system, with garments and footwear (T-shirts, shirts, and shoes) accounting for about 59 per cent, and food products and fruit (coffee, dragon fruit, banana, mango and others) accounting for about 34.6 per cent.

In addition, about 1,200 tonnes of seafood (basa fish and shrimp) were exported to Japan in 2019 via AEON. Most recently, the first five tonnes of fresh Vietnamese lychees were exported to Japan and sold at AEON's store system there in June.

Organised by ITPC in collaboration with AEON Vietnam Co., Ltd and AEON TOPVALU Vietnam, the exhibition week will run until November 8.

Stimulating consumption demand for Vietnamese products

A Vietnamese Goods’ Week, taking place in Son Tay town in the capital city of Hanoi, has attracted a large number of consumers.

Algeria a potential market for Vietnamese products

Algeria is a potential market for exports of Vietnamese staples, especially coffee and rice, official statistics show.

Handmade Vietnamese products debut at Bangkok design exhibition

Handmade Vietnamese products have been presented at a recent exhibition of craft design in Bangkok, Thailand.

Vietnamese products promoted in Myanmar

The 2019 Vietnam Expo in Myanmar, an annual trade promotion event, is taking place in Yangon City, from December 19-22.

Hanoi votes for consumers’ most-favoured Vietnamese products

The Hanoi Department of Industry and Trade and the municipal chapter of the Vietnam Fatherland Front on August 7 co-organised a press conference to launch a voting programme to select consumers’ most-favoured Vietnamese products in 2019.

Source: VNS