Bac Giang focuses on managing, exploiting and developing collective brands
Some units have many products such as Luc Ngan (23 products), Luc Nam (13 products), Bac Giang City (10 products), Tan Yen (9 products), Viet Yen (7 products) and Yen Dung (7 products).
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The collective brand of Yen Dung clean vegetable is protected. |
Products with collective brands have helped the owners expand production scale, stabilize consumer markets, increase product value, making an important contribution to local socio-economic development.
Some typical products are Chu noodles, lychees (Luc Ngan); mushrooms (Lang Giang); hill chicken, tea (Yen The); Yen Dung fresh vegetables...
However, there are still several shortcomings in the task of management, usage, exploitation and development of collective brands.
To further improve the effectiveness of management, exploitation, usage and development of collective brands, the Department of Science and Technology requested the People's Committees of districts and cities to further promote communication and raise awareness of benefits and value of building and using collective brands for local products while regularly reviewing and updating information on the status of products which are granted with collective trademark protection.
Collective trademark owners should pay due attention to effectively manage and use the protected trademarks in production and business as well as print packaging, labels and manage the use of packaging, labels and brand renewal correctly as regulations.
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