Addressing the event, Secretary of the district Party Committee and Chairman of the district People’s Committee Vu Tri Hai said the products of Yen The hill chickens are considered one of the key products of the locality.

At the event.

The district’s chicken herd is always maintained at 4-4.5 million heads, mainly concentrating in Tien Thang, Canh Nau, Tam Tien and Dong Vuong communes.

The district supplies over 14 million commercial chickens per year to the market. The breeding of Yen The hill chickens has brought stable incomes for local farmers.

Yen The hill chickens were granted a certificate of trademark registration by the National Office of Intellectual Property under the Ministry of Science and Technology in 2011. This is the first livestock product in Vietnam provided with trademark and monopoly protection.

The product has continuously won prestigious prizes since 2011, and was among the four products of Vietnam to receive “The best products and food of Southeast Asia-ASEAN” Cup in 2013. To date, Yen The hill chickens have been protected for industrial property in Laos, China and Singapore.

According to Vice Chairman of the provincial People’s Committee Duong Van Thai, the province has taken the cultivation of the Yen The hill chickens as one of its strengths.

However, Yen The hill chickens still face many challenges in production, promotion, and consumption.

Through the workshop, local authorities are looking forward to receiving assessments, forecasts and comments from delegates, scientists and managers, thus building appropriate development orientations and plans for the coming time to improve the value of agricultural products, contributing to further promoting agriculture development in the locality, Thai said.

According to Director of the provincial Department of Industry and Trade Tran Quang Tan, it is quite difficult to identify Yen The hill chickens in the market.

The cooperative model is limited and lacks of connection among farmers, cooperatives and enterprises, thus causing pricing problems and unstable consumption, he said.

To boost the consumption of the product, Bac Giang targets both domestic and export markets but it gives first priority to domestic consumption, especially in Hanoi and big cities. It is looking to export Yen The hill chickens to ASEAN and Chinese markets in the near future.

The district will also continue restructuring breeds to improve the quality of the product, towards making inroads into more difficult markets like Japan and Europe.

Participants said Bac Giang need to build a chain of comprehensive husbandry with linkages of breed, production, slaughtering, processing and consumption, aiming to ensure regulations on traceability, food hygiene and safety, disease control, and safe breeding areas.

They stressed that Bac Giang should pay attention to forming cooperatives, promoting the application of advanced technologies in breeding, processing and selling the product, and work to build and protect the trademark for the product in ASEAN member countries, China, Japan and the EU, and seek new markets.

“Yen The hill chicken” honored as Vietnam golden agriculture brand

(BGO) - The Vietnam General Council of Agriculture and Rural Development has recently held a ceremony to honor 75 golden agriculture brands of Vietnam in 2019, including “Yen The hill chicken” from the northern province of Bac Giang.

Luc Ngan lychee and Yen The hill chicken honored as “Vietnam golden agriculture brands 2019”

(BGO) – After 4 month survey across the nation, the General Association of Vietnam Agriculture and Rural Development selected 30 products of localities and enterprises to honor as the Vietnam Golden Agriculture Brands 2019, two of which are from Bac Giang province, namely Luc Ngan lychee and Yen The hill chicken.

Bac Giang develops bio-safety chicken breeding model

(BGO) – In 2019, the Agriculture Encouragement Center in Bac Giang province cooperated with Bac Giang Agriculture and Forestry University to execute the project to develop a bio-safety breeding model of color feather chicken that links with product consumption in the Northern midland and mountainous provinces.

Creating competitive advantages to lychee and hill chicken

(BGO) – All levels, sectors and local authorities in the northern province of Bac Giang have focused on mobilizing all sources to complete the national farm produce criteria for lychee and Yen The hill chicken in order to promote them to the big markets.

Grilled chicken, a must-try dish when visiting Central Highlands

Ga nuong com lam (grilled chicken with bamboo tube-rice) is a specialty of Gia Lai Province, in Vietnam's Central Highlands.

Source: VNA