Speaking at the event, Nguyen Minh Hieu, member of the provincial Party Committee, Director of the provincial Department of Industry and Trade, and deputy head of the Festival Organising Committee, emphasised that this year’s festival was held under the theme “Honouring agricultural value – promoting growing areas – boosting agritourism – elevating local brands.”

The Organiser presents the first prize for the outstanding booth to Chu ward.

It featured a vibrant series of activities harmoniously blending trade promotion and culture-tourism. It was not only a celebration of the province’s year-round fruits but also an affirmation of a dynamic, integrated, sustainably developing Bac Ninh which is rich in identity and aspiration.

According to Hieu, the Bac Ninh Fruit Festival 2025 expanded significantly in scale and appeal. Featuring 200 booths representing all communes, wards, and units across the province as well as other localities, the festival showcased not only fruits but also local specialties and notable OCOP products from Bac Ninh and neighbouring provinces.

Additionally, an exhibition area introduced agricultural tools, biological products, machinery, and technologies for production, preservation, and processing. This diversity helped the event attract more than 200,000 visitors.

Complementing the exhibition was a series of in-depth professional activities such as the Bac Ninh – Can Tho trade connection conference, a tourism promotion conference, and a seminar on agricultural processing technologies and biological products for agriculture.

These activities created a platform for networking and opened new long-term cooperation opportunities for businesses, cooperatives, and farming households.

This year’s festival also embraced the digital space with promising results. Livestream sessions promoting agricultural products - six broadcasts held before and during the festival - drew over 100,000 views across online platforms, featuring nearly 100 product lines and generating more than 3,000 orders, effectively connecting growing areas with consumers nationwide.

The Organiser presents the 2025 certificates for outstanding rural industrial products to representatives of enterprises and cooperatives.

The festival continued to shine through its cultural, tourism, and local identity values. Hieu stated that Bac Ninh aims to develop the festival into a prestigious annual event - a gathering place for high-quality agricultural products, innovation, and integration.

The province will further promote deep processing and build sustainable value chains so that its fruits are not only delicious in home gardens but can also reach domestic and international markets.

At the closing ceremony, the Organising Committee announced the winning booths. The booth of Chu ward won the first prize, while those of Luc Ngan and Son Hai communes received the second prizes. In addition, there were three third and six consolation prizes.

On this occasion, the committee also presented the certificates of appreciation to various units and enterprises that supported and sponsored the festival, and awarded the certificates of recognition to 22 products/product sets recognised by the provincial People’s Committee as “Outstanding Rural Industrial Products of Bac Ninh province 2025.”

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