The initiative strengthens Bac Ninh’s official tourism communication across major social media platforms including Facebook, Instagram, TikTok and YouTube.

Delegates perform the ceremonial launch of the “Go to Bac Ninh” platform.

Its goal is to widely showcase the province’s culture, people and tourism potential, while providing verified and engaging information on destinations, historical sites, traditional festivals, craft villages, cuisine and signature tourism products.

Bac Ninh is one of Vietnam’s most culturally rich provinces, with nearly 5,000 historical and cultural relics, of which 1,415 are nationally recognised. The province hosts 1,314 traditional festivals each year.

Quan Ho folk singing of Kinh Bac at But Thap Pagoda.

It is also home to seven UNESCO-inscribed intangible cultural heritage elements and two sites recognised as part of a UNESCO heritage complex, including Bo Da Pagoda and Vinh Nghiem Pagoda. These assets underscore the distinct identity of the Quan Ho homeland, known for its elegant folk melodies.

Alongside preservation efforts, many major sites have recently undergone large-scale restoration, such as But Thap Pagoda, Dam Pagoda, Xuong Giang Citadel and Hoang Hoa Tham Temple, helping refresh the appearance of key cultural tourism destinations.

According to the Department of Culture, Sports and Tourism, the launch of “Go to BacNinh” is part of a long-term strategy to modernise the province’s promotional approach. Bac Ninh is expanding multiplatform communication targeting both domestic and overseas markets.

“Go to BacNinh” is expected to help Bac Ninh become a distinctive cultural destination.

Content will be upgraded with a more professional and diverse presentation style, focusing on high-quality videos, images and cultural-historical storytelling told through a youthful, accessible perspective, a direction aligned with modern travel trends where social media has become a primary source of travel information.

“Go to BacNinh” is expected to become an official, updated and highly visual information channel, helping position Bac Ninh as a leading cultural destination in Vietnam in the coming years.

The launch marks an important step in the province’s communication strategy and efforts to promote the value of Kinh Bac heritage, coinciding with the 20th anniversary of Vietnam Cultural Heritage Day (Nov. 23, 2005 – Nov. 23, 2025).

Bac Ninh turns cultural essence of Quan Ho folk singing into unique tourism product

BAC NINH - Sixteen years after being recognized by UNESCO as an Intangible Cultural Heritage of Humanity, Quan Ho folk singing — the signature art form of Bac Ninh province — has evolved from a traditional cultural expression into a captivating tourism experience that attracts visitors from across Vietnam and beyond. 

Captivating journey from Hanoi Train to the land of Quan ho

BAC NINH - The cultural tourist train “Hanoi Five Gates – The Hanoi Train” has officially launched the Thang Long – Kinh Bac route, offering a unique journey connecting the millennia-old capital with Bac Ninh, a land rich in traditions. The tour gives travelers memorable moments on the rails while exploring the distinctive culture of Quan ho villages.

Teaching Quan Ho singing and Cheo performance to Bac Ninh students

BAC NINH - Bac Ninh Cheo Theater on August 25 organized an event to summarize the Quan Ho singing and Cheo performance class for students of Ngo Si Lien Secondary School (Bac Giang ward).

Unique cuisine in the land of quan ho folk songs

BAC NINH- As mentioning banh khuc (glutinous rice ball), people immediately think of a rustic dish in Diem village (or Viem Xa village, Kinh Bac ward).

Over 2,300 young people receive free Quan ho folk singing classes in Bac Ninh

BAC NINH - More than 2,300 children and young people in Bac Ninh province are attending free Quan ho folk singing classes this summer, as part of a province-wide initiative to preserve and promote the UNESCO-recognized intangible cultural heritage of Quan ho Bac Ninh folk songs.

Quan ho singer wins Gold at Asian Arts Festival

BAC NINH – Vietnamese female singer Minh Ngoc (born 2004) from Thuan Thanh ward (Bac Ninh province) won Gold in the professional vocal category at the 2025 Asian Arts Festival with her performance of “Gui ve quan ho” by composer Duc Mieng.