The event, held on May 20, was jointly organized by the provincial Department of Industry and Trade, TikTok Shop, logistics firm Viettel Post, and the local administration of Nam Duong Commune.

Vice Chairman of the Bac Ninh Provincial People's Committee Pham Van Thinh and content creators exchange and answer questions from customers during the livestream sessions.

Pham Van Thinh, Vice Chairman of the Bac Ninh Provincial People's Committee, directly participated in the sessions, which ran from 12pm to 14pm and from 14 to 17pm.

During the broadcasts, the provincial leader and a team of content creators showcased the distinct qualities of Luc Ngan early ripening lychees and the province's overall lychee output.

They highlighted strict cultivation, harvesting, and packaging processes designed to meet food safety standards, while also addressing viewer inquiries regarding quality control, crop yields, and market supply chains.

Bac Ninh province is currently not only promoting e-commerce transactions for lychees but is also targeting all products ranging from agricultural produce to industrial goods, household appliances, and tourism.

Vice Chairman of the Bac Ninh Provincial People's Committee Pham Van Thinh takes photo with delegates and content creators.

The presence of provincial leader in the livestream session also serves as the province's commitment to the quality of Bac Ninh lychees, as well as the province's key, signature agricultural products and OCOP (One Commune One Product) goods.

Across two livestream sessions, which attracted over 832,000 views, the Organizing Committee successfully closed 4,827 orders for lychees with a total weight of over 31 tonnes, along with 537 bottles of honey and nearly 300 kilograms of Chu rice noodles".

Export of lychee: strict management of planting area and packaging facility codes

BAC NINH- The importing markets, especially China, are tightening control on origin traceability, pesticide residue and packaging conditions for imported agricultural products. Facing increasingly strict requirements, Bac Ninh province has fostered standardization of planting area and packaging facility codes to ensure stable export of lychee.

 

Bac Ninh launches media contest to promote lychee brand

BAC NINH - Bac Ninh’s Department of Industry and Trade has launched a media content creation contest titled “The 2026 Bac Ninh Lychee – Spreading the Sweetness” to promote the province’s lychee brand on digital platforms and enhance the product’s competitiveness in domestic and international markets.

Phuc Hoa commune hosts series of events to promote 2026 lychee season

BAC NINH- In order to promote early ripening lychee, Phuc Hoa commune will organise many programmes to attract tourists, expand the market and enhance value of the lychee brand. 

First batch of Phuc Hoa lychees exported to Canada

BAC NINH - Phuc Hoa Commune in Bac Ninh province has exported its first batch of early-ripening lychees to Canada, marking a positive start to this year’s lychee season.

243 growing-area codes granted for lychee export in Bac Ninh

BAC NINH – Bac Ninh province has been granted 243 growing-area codes for lychee exports, covering more than 17,450 hectares as Vietnam seeks to expand shipments to international markets.

Bac Ninh ensures flexible lychee sales strategy amid changing market conditions

BAC NINH - Although lychee output this year is expected to be lower than last year, Bac Ninh province and its key growing areas remain focused on trade promotion and sales support. Authorities are focusing on coordinating sales activities in a systematic manner and expanding access to domestic and international markets.