Custard-apple purchasing point in Huyen Son commune (Luc Nam).

Opportunities to expand production

In recent half a month, Nguyen Thi Lam in Xuan Phu village has been busy because her family is rebuilding a wine production facility. Since she received the district Economic and Infrastructure Division’s guidance and was elected as Director of the Nui Huyen traditional rice wine cooperative, Lam has become more confident in her craft. 

Therefore, her family bravely invested in expanding the old kitchen to increase the production area. Previously, she only produced about 30 liters of wine per day, which is expected to increase three to four times. Lam said that the cooperative’s management board and members agreed to focus on raising quality, expanding production scale and ensure product standards.

Lam and her husband examine fermented grains before distilling.

In June 2018, the Luc Nam cha gia tay (man-made sausage made of pork) cooperative was established. The sausage has become a brand of the region. Being recognized as a specialty product of Luc Nam with its trademark registered for protection is an opportunity for members of the cooperative to expand production and consumption markets, increase incomes, and keep the traditional craft.

Success from determination

To promote and increase the value of crafts and key products in the locality, right from the beginning of the year, the People's Committee of Luc Nam district has asked leaders of the People’s Committees of communes and townships, agencies and units to register and carry out the key tasks in the year in line with the fields of their charge. 

Nguyen Dinh Tuan, Director of Luc Nam ‘cha gia tay’ cooperative, and traditional products of his family.

Accordingly, the district's Economic and Infrastructure Division registered to fulfill the task of building and promoting the brand name of the wine product of Xuan Phu village, Bac Lung commune and cha gia tay of Luc Nam township.

Apart from striving to complete the dossier of application for collective brand certification for taro and sweet potato products this year, Luc Nam district has been granted trademark certificates for four kinds of products. 

They are: Luc Nam custard-apple, Luc Nam pineapple, Luc Nam chestnut and Luc Nam lemon-pomegranate golden camellia tea. Nguyen Van Tung, deputy head of the district's Agriculture and Rural Development Division, said that after getting trademark protection, localities have concentrated on branding in various forms, including printing the brand of each product on bags and cardboard boxes. 

In order to ensure the prestige of Luc Nam custard-apple, the district People's Committee has directed the adjustment of planning and guided farmers how to care for custard-apple and increase productivity and quality of the fruit. The committee is carrying out procedures for registration of geographical indication for Luc Nam custard-apple.

The orientation of the local strong and specialty products and investment in building brands for those products represent the determination of the authorities of Luc Nam district to create a boost to agricultural development. It not only preserves traditional values, increases incomes and improve locals’ lives but also is a pride of people here. Mentioning these products, people think of Luc Nam, a rich land with fruit seasons.

The Dai