Thanks to systematic technical care by local farmers, yields surged this year. Although the average market price was lower than last year, orchards cultivating under VietGAP and GlobalGAP standards still enjoyed higher prices, bringing satisfaction to growers.

Content creators are livestreaming direct sales from lychee orchards, offering fresh produce to consumers.

Beyond impressive output, Bac Ninh lychee continued to make its mark in demanding export markets. Early-harvest lychees from Phuc Hoa commune were shipped to Europe, Japan and the United States, all requiring strict quality and food safety standards. With stable farm-gate prices, growers felt secure investing in technical improvements.

Nguyen Van Thuan’s family in Quat Du 2 village, with over one hectare of early lychee certified for export to Europe, maintained rigorous production processes supervised by technical staff and export firms, from input materials to product testing before shipment. As a result, the fruit met food safety standards and gained strong consumer trust.

A representative of Mova Plus Joint Stock Company, an agricultural exporter to Europe, said Phuc Hoa early lychees were favoured by European consumers for their mild sweetness, balanced sugar content and longer shelf life compared to other varieties, enhancing competitiveness.

This year, the company exported over 500 tonnes to Europe at prices ranging from 300,000 to 350,000 VND (13.17 – 15.37 USD) per kilogram. The company aims to export about 2,000 tonnes of early lychee by 2030.

Faced with large harvest volumes, Bac Ninh diversified its marketing and consumption strategies in 2025. The province introduced lychees to major tourist destinations nationwide, including Nha Trang, Quy Nhon, Da Nang, and Ho Chi Minh City.

Product display booths were placed in prominent, eye-catching locations within supermarkets, creating attractive spaces for consumer experiences.

A notable highlight this year was Bac Ninh’s first-time promotion targeting enterprises in industrial parks. Many firms enthusiastically purchased lychees as gifts for workers and partners or included them in industrial meal packages.

The fruits are supplied to enterprises located in the VSIP Bac Ninh II Industrial Park.

Nguyen Van Phuc, Head of Bac Ninh Industrial Zones Authority, said the initiative received active participation from companies such as Welstory Vietnam Co. Ltd (VSIP Bac Ninh II Industrial Park), Goertek Vina Technology Co. Ltd (Nam Son – Hap Linh Industrial Park), and Foxconn Group (Dinh Tram Industrial Park). Total consumption reached over 200 tonnes. This initial success provides a foundation for future harvest seasons.

In addition, for the first time, provincial leaders joined content creators in livestreaming lychee sales. Images of officials acting as “agricultural product sellers” quickly attracted public attention, creating a positive social media effect.

Dozens of tonnes of Luc Ngan lychees were ordered through e-commerce platforms on the very first morning of the promotional event.

The programme helps bring Luc Ngan lychees closer to domestic and international consumers, demonstrating a shift in leadership mindset as local authorities embrace technology to enhance the value of their agricultural products.

Entering the 2025 lychee season with a proactive mindset, Bac Ninh is determined to further consolidate its “lychee” brand in both domestic and international markets.

Lychee export run smoothly through border gates

BAC NINH - Bac Ninh province has sold more than 152,000 tonnes of lychees so far this harvest season, with exports through key border gates proceeding smoothly and showing positive signals from international markets.

Industrial park enterprises consume over 100 tonnes of lychee

BAC NINH - In an effort to support farmers and implement the provincial leadership’s directive to boost lychee consumption within industrial park enterprises, the Bac Ninh Industrial Park Authority cooperated with the Department of Industry and Trade and various businesses and cooperatives to promote lychee sales directly at companies.

Bac Ninh turns to digital platforms to promote lychee sales

BAC NINH – In an effort to promote Luc Ngan lychee, a signature local fruit, to domestic and international consumers, as well as to introduce its production process and online sales methods, the programme “Luc Ngan Lychee Week – Pride of Vietnamese Produce” has delivered promising results.

Bac Giang leader joins livestream to boost lychee sales

BAC GIANG – Leader of Bac Giang province joined content creators in a livestream event on June 29 to promote Luc Ngan lychees, demonstrating their commitment to supporting farmers in digital commerce and expanding market reach nationwide.

Bac Giang ramps up innovative campaigns to boost lychee sales at home and abroad

BAC GIANG – Facing a significant increase in lychee output this season, Bac Giang Province has launched a series of creative promotional and distribution initiatives, helping the fruit gain recognition among a broader base of domestic and international consumers.

Luc Ngan boosts lychee processing to enhance product value and reduce harvest pressure

BAC GIANG – As efforts intensify to distribute fresh lychee to both domestic and international markets, Luc Ngan District in Bac Giang Province is placing a stronger focus this year on processing lychee-based products to increase value, improve grower incomes, and alleviate peak-season pressures.