In recent years, this event has been becoming popular in Vietnam, and this year it seems to have started very early with many shops beginning the promotion programme at the beginning of the month. It refers to the fourth Friday of November.

A shopping centre in HCM City. The biggest promotion of the year, Black Friday, has come to town with discounts of 90 percent.

Walking around the city, it is easy to see boards mentioning discounts in front of stores.

Runway, a famous retail chain that distributes luxury fashion goods in Vietnam, announced Black Friday sales at all its stores in HCM City and Hanoi.

The biggest shopping malls in HCM City’s District 1, Sai Gon Centre and Takashimaya, will offer Black Friday discounts of up to 50 percent today. Their fan pages also mention gifts for lucky customers.

Crescent Mall in District 7 has its own unique way of celebrating Black Friday: sales at night.

In recent years, on Black Friday occasions, all shops in this shopping mall remain open until midnight and offer many attractive promotions.

This year, Crescent Mall will have Black Friday sales on November 29 and 30 nights, from 10pm to midnight, with discounts of up to 50 percent. There will also be lucky draws worth totally 2 billion VND.

Thanks to the growth of the internet and social media, busy people too can shop on Black Friday even if they do not have time to go out.

Just log into Facebook and it is easy to find many attractive deals.

Most shops selling fashion products, decorative items, cosmetics, and even food are offering discounts and delivery services so that customers can enjoy Black Friday without having to go out.

Some sellers even help customers order products from foreign countries at discounts.

Advertising platform Criteo said of all the sales events at the year-end, Black Friday sees the highest surge.

Last year, it saw sales and traffic increase by 149 percent and 61 percent, respectively. The trend would continue this year, it predicted.

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Source: VNA