As one of the Vietnamese high quality brands, Biti’s has introduced its products in Cambodia since the 2000s through a local distributor and won local customers’ trust.

At the opening ceremony of Biti's first official store in Phnom Penh.

Together with the opening of the store, the firm also launched its subsidiary Biti’s Cambodia.

Addressing the opening ceremony, which was attended by Vietnamese Ambassador to Cambodia Vu Quang Minh, Cambodian Under-Secretary of State of the Ministry of Commerce Sam Sereirath, thanked Biti’s for expanding its business in the Cambodian market.

With an average economic growth of 7 percent annually, Cambodia is a developing country with increasing demands for all kinds of goods, he stated.

Vice Director of Biti’s Cambodia Tran Kim Hanh said that from October 2019, Biti’s products will be available in Aeon Mall supermarkets in Cambodia, while more retail shops of the company will be opened in Phnom Penh.

Hanh pointed out that competition from Thai and Chinese goods is one of the major challenges for Biti’s in the market, but showing her confidence that with its high quality products, Biti’s has high competitiveness.

Currently, Biti’s has more than 8,200 workers at its four factories and seven subsidiaries along with 173 showrooms and more than 1,000 distributors over 63 localities across Vietnam.

Each year, it provides more than 20 million products to the market.

Korean footwear firms to increase investment in Vietnam

Footwear enterprises from the Republic of Korea are operating effectively in Vietnam and their investment flows to the country are expected to increase strongly once the EU-Vietnam Free Trade Agreement is signed.

Exports of garment-textile, leather shoes surge 10.5 percent

Vietnam’s export turnover of garment-textile and leather shoes during January-July grew 10.5 percent year-on-year to 18.34 billion USD, the Ministry of Industry and Trade (MoIT) said.

Vietnam exports a billion pairs of shoes each year

Vietnam now exports 1 billion pairs of shoes per year and the nation is the second largest leather and footwear exporter in the world, according to experts at the Vietnam Footwear Summit 2019 held in HCM City on March 20.

Vietnam is world’s third largest exporter of shoes and leather

Vietnam exported US$11.7 billion worth of shoes and leather products in the first nine months of 2018, making it the world’s third largest exporter of shoes and leather, according to the Ministry of Industry and Trade (MOIT).

Shoes & Leather Vietnam exhibition attracts 700 businesses

More than 700 shoe and leather producers and suppliers from 26 countries are taking part in the series of exhibitions on footwear and leather products which opened at the Saigon Exhibition and Convention Centre in Ho Chi Minh City on July 11.

Source: VNA