From early in the twelfth lunar month, traditional food villages across the province have entered their peak production season. In Hoang Van commune, producers of Van chung cake have been working at full capacity.

Local signature products attract many customers.

The product was certified as a three-star OCOP item in 2022 and is known for retaining its natural colour and rich, fragrant flavour from glutinous rice, mung beans and pork fat.

Bui Thi Dai, a producer in Bao An village with more than 40 years of experience, said her family hires three to four seasonal workers during the Tet season. On average, the household sells more than 1,000 cakes per month, while Tet orders this year have reached nearly 6,000 units.

In Van Thach hamlet, another long-time producer, Le Thi Van, said her family now produces about 100 to 200 cakes per day to meet orders from customers in various provinces.

Rising input costs due to storm and flood impacts have pushed up prices, with Tet cakes selling for about 60,000–70,000 VND each, around 10,000 VND higher than usual, Van said.

Busy production has also spread to other craft villages. In Tu Son ward, Dinh Bang phu the cake remains a popular Tet item. About 20 households along Thuong residential quarter continue to produce the cake by hand using glutinous rice flour, green papaya and gardenia fruit for natural colouring. Once considered a simple countryside gift, phu the cake is increasingly included in Tet gift baskets.

Meanwhile, banh te from Cho village, now part of Yen Phong commune, continues to be favoured during the holiday for its light taste. Nguyen Thi Lan, a producer in Ngo Noi hamlet, said her family prepares ingredients months in advance.

During the Tet period, the household produces about 500 cakes per day, significantly higher than normal, selling them for around 6,000 VND each in both cooked and uncooked forms.

At Thien Loi Agricultural and Service Cooperative in Yen Dinh commune, stoves have been kept burning to prepare Khau nhuc, a traditional dish of ethnic minority communities. The vacuum-packed product is convenient for storage and transport, with the cooperative expecting to supply about 2,000 portions this Tet at around 160,000 VND each.

Other specialties from the Kinh Bac region, including grilled pork rolls, horse meat rolls, Tho Ha rice paper, Son Dong arrowroot noodles, Thai Son glutinous rice, Bui fermented pork, Ho chicken, Yen The hill chicken, Phi Dien apples and Luc Ngan oranges, have also seen higher consumption during the Tet season.

Alongside growing demand for safe and traceable food, products associated with local heritage continue to hold strong appeal during the holiday.

Authorities have stepped up promotion of OCOP products through media, e-commerce platforms, social networks and trade fairs, while encouraging producers to improve quality, packaging and branding to meet diverse consumer preferences.

The OCOP supermarket operated by the provincial Cooperative Support Centre is one of the province’s largest distribution points, displaying more than 1,000 products ranging from fresh produce and processed foods to herbal and handicraft items.

Bac Giang OCOP Supermarket supplies many signature products of Bac Ninh province.

According to store manager Nghiem Thi Huong, consumers are increasingly attentive to packaging and presentation, prompting cooperatives to develop Tet gift boxes for both mass and premium segments.

Other cooperatives, including those producing mountain ginseng products and cordyceps, have also reported strong year-end sales, supported by upgraded packaging and gift-oriented designs.

Many products are now sold not only through traditional outlets but also via online platforms, livestream sales and home delivery services, expanding their reach beyond the province.

During the Lunar New Year period, sales of local specialty products through OCOP supermarkets, digital commerce channels and linked distribution networks are estimated to rise by about 230% compared with normal days, highlighting the impact of product standardisation and branding under the OCOP programme.

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OCOP products dominate Tet gift baskets

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