OCOP products such as Chu noodles, PKT pork paste with shrimp, Luc Ngan lychees and Que Vo potatoes among others have appeared in some supermarkets and convenience stores, bringing not only sales but also higher prestige and brand positioning for local goods.

Customers buy OCOP products at Winmart supermarket in Kinh Bac ward.

Still, the number of products available consistently in modern retail outlets remains small compared to the total OCOP-certified items in the province.

Nguyen Thi Huyen, CEO of PTK Vietnam JSC in Tien Du district, said her company has four products rated four stars under the OCOP scheme.

“In modern retail, we have only reached Dabaco supermarket in Kinh Bac ward and Tu Son supermarket in Tu Son ward with small quantities. The main obstacles are the requirements for customer service teams, fees for display and barcode registration, and consignment-based payment,” she said.

Most OCOP producers in the province are small-scale, with uneven production technology. Many products are seasonal and priced higher than similar goods on the market, making it harder to secure space in modern retail networks.

The OCOP programme has helped expand the range of recognised products over the years, with improvements in quality, packaging and variety.

Bac Ninh’s modern retail sector is relatively well developed, with nine shopping centres, 32 supermarkets and hundreds of convenience stores. This offers a clear opportunity for OCOP producers to expand distribution and better plan production and sales. But achieving this will require support from multiple sides.

Producers must first change their mindset, applying science and technology to ensure consistent quality, secure barcodes and QR codes for traceability, and maintain stable supply to meet retail partners’ demands.

They should also strengthen production capacity, complete legal paperwork, reduce costs, and upgrade packaging to a more professional standard. Meeting technical standards such as VietGAP and GlobalGAP, and improving marketing, market access and brand building are also crucial.

Nguyen Van Khuong, director of the Khuong Huy Cooperative in Ninh Xa ward, which makes noodles, rice vermicelli, steamed rice rolls and sticky rice cakes, said his cooperative has six well-regarded OCOP products but none yet in major supermarkets in the province.

“In the future, we will be more proactive in seeking connections with supermarkets and shopping centres to boost sales,” he said.

Authorities such as the Department of Agriculture and Environment and the Department of Industry and Trade are stepping up efforts to link producers with modern retail channels. Policies and plans to encourage investment in agriculture and develop large-scale production areas are being implemented.

Training sessions for farmers and cooperative members focus on self-monitoring and community supervision for quality and food safety as well as building brands and promoting products to boost consumer confidence in OCOP goods.

La Van Nam, deputy director of the Department of Industry and Trade, said the department will continue organising trade promotion events to help OCOP producers showcase products, connect with distribution channels and access supermarkets and food chains.

It will also support the development of commercial infrastructure, including supermarkets, convenience store networks and safe food outlets, to provide permanent points of sale for OCOP products.

Expanding the network of OCOP showrooms across the province will help increase visibility and consumer preference for local goods.

OCOP programme hits milestone with 126 five-star products nationwide

The National Council for the Evaluation of OCOP Products on Tuesday announced the recognition of 47 new five-star-rated products under the One Commune One Product (OCOP) programme, bringing the national total to 126 five-star products.

Support promotion and introduction of OCOP products to public

The promotion and introduction of OCOP products have been widely implemented by localities across the country. Accordingly, more than 674 centres/points for the display and sale of OCOP products have been established, linked to urban centres and tourist destinations in various localities. OCOP products have been and are being widely embraced by people throughout the country.

 

Bac Giang applies advanced processes to improve OCOP product quality

BAC GIANG – The application of international and national quality standards such as ISO, HACCP, GMP, VietGAP, GlobalGAP, and organic standards has significantly improved the quality of agricultural products and ensured food safety in Bac Giang province. Recognizing this importance, many enterprises and cooperatives in the province have invested in modern technologies and equipment, applying advanced processes in production and processing to enhance competitiveness and increase product value

Great potential to develop OCOP products from craft villages in Bac Giang

BAC GIANG – With 22 recognized craft villages and traditional craft villages, Bac Giang Province possesses vast potential for implementing the national “One Commune One Product” (OCOP) programme. Many of these craft village products have been rated under the programme, helping boost branding and increase economic value.

Bac Giang promotes OCOP products in Quang Ninh

BAC GIANG – Bac Giang showcased more than 30 signature products under One Commune One Product programme (OCOP) at the Red River Delta – Quang Ninh 2025 OCOP Fair, held at the Quang Ninh Planning, Fair and Exhibition Center. 

More than 8.8 billion VND supported OCOP products

BAC GIANG - Implementing Resolution No. 67/2023/NQ-HDND dated December 13, 2023 of the People's Council of Bac Giang province stipulating policies to encourage the development of products under One Commune One Product (OCOP) programme in the province during 2024-2025 period, up to now, the whole province has 188 products supported with a total amount of more than 8.8 billion VND (375,000 USD).