The Vietnamese pottery village, a new cultural and experiential tourism destination, officially began soft operations in the central city of Da Nang’s Ba Na ward on June 16, marking the initial opening phase of a project designed to promote traditional crafts through immersive visitor experiences.

Delegates perform the ribbon-cutting ceremony to mark the soft opening of the Vietnamese pottery village in Da Nang’s Ba Na ward on June 16, 2026.

Developed by DHC Ceramics, the project combines cultural exhibition space with hands-on engagement centred around Vietnam’s pottery heritage.

One of the distinctive features of the destination is the recreation of Da Nang’s well-known cultural and tourism landmarks in ceramic form, including Linh Ung Pagoda, Marble Mountains, Ba Na Hills and Nui Than Tai hot springs park.

These ceramic interpretations are intended to create locally distinctive souvenir products reflecting the city’s identity.

Beyond product display and retail, the village is positioned as an open cultural space where visitors can explore the history of pottery-making, observe production processes, interact with artisans, and take part directly in pottery-making activities.

Speaking at the opening ceremony, Phan Van Ton, Secretary of the Party Committee and Chairman of the People's Council of Ba Na commune, noted that the project represents a practical model linking cultural preservation with tourism development as Da Nang accelerates the development of cultural industries and cultural tourism while encouraging greater private-sector participation in higher value-added sectors.

Representing the developer, Le Thi Bich Huong, director of communications and marketing at DHC Ceramics, said the company’s ambition extends beyond producing quality ceramic items to creating a cultural product with a distinctive Da Nang identity.

“Each souvenir is intended to tell a story about the city and help visitors preserve memorable moments from their journey. In the longer term, we hope to bring pottery closer to the community, especially younger generations,” she said.

According to DHC Ceramics, nearly 100 billion VND (3.8 million USD) has been invested in the first phase of the project, covering production facilities, exhibition areas, experiential zones and supporting infrastructure.

A second phase, with projected investment of around 150 billion VND, is planned to further expand tourism, education and cultural experience facilities.

Sen Village Festival opens in Nghe An

In his opening speech, Vice Chairman of the provincial People’s Committee Thai Van Thanh noted that over 45 years, the event evolved from “Songs from Sen Village” and the “Sen Village Singing Festival” into the Sen Village Festival in 2002. Since then, it has been staged annually at the provincial level and every five years on a national scale.

 

Hanoi gains two more craft villages in World Crafts Cities network

The recognition of Chuyen My and Son Dong craft villages as members of the World Crafts Cities network represents international acknowledgement of the cultural value, artisanal techniques, creativity and sustainable vitality of Vietnam’s traditional craft villages, he said.

 

Nearly 200 international photographers capture images in Tho Ha ancient village

BAC NINH - Nearly 200 international photographers from the Photographic Society of America (PSA) gathered in Tho Ha ancient village in Van Ha ward on April 27 for a cultural exchange programme combining traditional arts performances with photography.

Bac Hoa village: A rising community tourism destination in Bac Ninh

With its traditional "nha tuong trinh" (rammed earth houses) topped by yin-yang tiled roofs and the gentle melodies of sloong hao folk songs echoing through the hills, the village preserves the distinctive cultural identity of the Nung ethnic community.

 

Pho’s journey from Van Cu village toward global cultural recognition

The story of Pho Co traces back to Van Cu village in Nam Dong commune, Ninh Binh province, considered the cradle of Vietnam’s pho-making craft.

 

Dong Ho folk paintings preserves breath of Vietnam’s villages

BAC NINH - Dong Ho folk paintings, known for their strong folk character and their reflection of the simple, rustic life of rural communities, have long been embedded in Vietnam’s history, poetry and cultural identity. Today, these traditional values continue to be preserved and promoted, as the craft is passed down through generations and expanded beyond village boundaries into various artistic fields, bringing renewed vitality to an art form that has endured many historical changes.