Remarkably, this practice is no longer limited to businesses or pioneering individuals but has been widely spread.

Vice Chairman of the Bac Ninh Provincial People's Committee Pham Van Thinh joins content creators in interacting with and responding to customers during a livestream session to sell lychees.

More than just a new sales approach, it reflects new mindset in developing the digital economy and promoting local agricultural brands.

The first KOLs and KOCs’ Club of Bac Ninh province was established by Vietnam Advertising Association in late April.

With engagement of many content creators, tiktokers and officers from provincial departments and agencies, it is considered an important force in promoting local products on digital environment.

Besides, the Department of Industry and Trade collaborated with Tiktok Shop and communal-level authorities to organise a number of training courses for local people. businesses and cooperatives.

When farmers are capable of exploiting technology to promote their products and local government actively accompanies them in digital transformation, Bac Ninh’s farm products will have more opportunities to increase value, expand markets and sustain growth.

Unique century-old lychee in Bac Ninh

BAC NINH - Visitors to Phuc Hoa commune in the northern province of Bac Ninh are flocking to see and take photo with a century-old lychee tree regarded as the original tree of the area’s famous early-ripening lychee region.

Sweet start: Bac Ninh ships over 1,000 tonnes of early lychees overseas

According to the provincial Department of Industry and Trade, Bac Ninh has sold roughly 4,010 tonnes of early-ripening lychee so far, including more than 2,921 tonnes consumed domestically and nearly 1,089 tonnes exported.

 

Phuc Hoa commune hosts gala to welcome 2026 early lychee season

BAC NINH - Phuc Hoa commune in northern Bac Ninh province has held a gala titled “Welcoming the 2026 Early Lychee Season” as part of efforts to promote lychee consumption through new marketing approaches.

Bac Ninh exports over 20 tonnes of early-season lychees to North American market

BAC NINH - In addition to domestic consumption, early-season lychees from Phuc Hoa commune in Bac Ninh province are also being exported to the North American market.

Bac Ninh leverages livestreaming to boost early ripening lychee sales

BAC NINH – Local authority in northern province of Bac Ninh has turned to e-commerce and livestreaming to promote and accelerate the sales of early-season lychee, drawing hundreds of thousands of viewers and securing tonnes of orders in a single day.