On the morning of June 4, the 7th edition of the “Vitality of Vietnamese Goods” programme themed “Kinh Bac market fair” was officially kicked off at 62 Trang Tien street, Hoan Kiem, Hanoi, marking the beginning of a series of activities lasting until June 7 aimed at promoting and connecting consumers with the distinctive products of Bac Ninh province.

Tran Huu Linh, Director General of the Agency for Domestic Market Surveillance visits the lychee showcasing stall.

The programme was jointly held by the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade (MoIT), in coordination with Bac Ninh Department of Industry and Trade, the People’s Committee of Hoan Kiem ward, TikTok Shop, the National Payment Corporation of Vietnam (NAPAS) and Central Retail Vietnam.

At the event space, seasonal specialties from Bac Ninh were brought directly from the production area to Hanoi.

Bac Ninh lychee products are on display at the event.

Particularly, u hong lychee, early-season lychee, processed lychee products, and many other specialties such as Danh Mountain ginseng, yellow- flower tea, Chu noodles, Gia Binh black garlic and Luc Truc bamboo shoots have have established a strong brand presence in the market.

Right on the opening day, the lychee stall lured a large number of visitors. The trays of fresh lychee were transported directly from the growing areas to Trang Tien street, bringing the taste of the early harvest season to consumers in the capital city.

Several visitors stopped at the stalls to learn about the growing areas, VietGAP standards and production procesures before choosing products.

In line with the in-person showcase, the “Kinh Bac market fair” also promoted the products on digital platforms. The highlight is a livestream session taking place from 7pm to 10pm on June 5 on the TikTok channel of the Agency for Domestic Market Surveillance and Development with the presence of actress Anh Dao.

Many distinctive products of Bac Ninh province will be introduced to consumers nationwide via livestreaming, expanding market access channels for local cooperatives and businesses.

The “Kinh Bac market fair” will receive customers until June 7, 2026.

The early-ripening lychee stall lures many visitors.

During the 4-day event, consumers in the capital will have opportunity to experience and purchase a variety of Bac Ninh’s featured agricultural products right at the center of Hanoi capital while local cooperatives and businesses can approach a new promotional channel to bring products to the market.

The combination between the in-person experience space and livestreaming sales is another highlight of the “Vitality of Vietnamese Goods” programme on the journey to bring local specialties closer to consumers.

Phuc Hoa early ripening lychee revenue tops 270 billion VND

BAC NINH - Farmers in Phuc Hoa commune of Bac Ninh province are expected to generate more than 270 billion VND (10.2 million USD) from early-season lychee sales this year, despite lower output compared with previous seasons, local authorities said.

Unique century-old lychee in Bac Ninh

BAC NINH - Visitors to Phuc Hoa commune in the northern province of Bac Ninh are flocking to see and take photo with a century-old lychee tree regarded as the original tree of the area’s famous early-ripening lychee region.

Sweet start: Bac Ninh ships over 1,000 tonnes of early lychees overseas

According to the provincial Department of Industry and Trade, Bac Ninh has sold roughly 4,010 tonnes of early-ripening lychee so far, including more than 2,921 tonnes consumed domestically and nearly 1,089 tonnes exported.

 

Phuc Hoa commune hosts gala to welcome 2026 early lychee season

BAC NINH - Phuc Hoa commune in northern Bac Ninh province has held a gala titled “Welcoming the 2026 Early Lychee Season” as part of efforts to promote lychee consumption through new marketing approaches.

Bac Ninh exports over 20 tonnes of early-season lychees to North American market

BAC NINH - In addition to domestic consumption, early-season lychees from Phuc Hoa commune in Bac Ninh province are also being exported to the North American market.

Bac Ninh leverages livestreaming to boost early ripening lychee sales

BAC NINH – Local authority in northern province of Bac Ninh has turned to e-commerce and livestreaming to promote and accelerate the sales of early-season lychee, drawing hundreds of thousands of viewers and securing tonnes of orders in a single day.