The gross merchandise value of these top platforms for the period was VND305.9 trillion, up 34% year-on-year, according to data provider Metric.

Livestreamers sell potatoes online in Lai Chau Province, northern Vietnam.

It attributed the rise to burgeoning demand, big discounts, low shipping fees, and sellers’ higher spending on livestreaming and short-form video content to stimulate demand.

shopee remained the biggest platform, accounting for 56% of gross merchandise value during the nine months, followed by TikTok Shop with 41%.

Shopee’s partnership with YouTube has proven successful with 2.4 million products linked to the video platform.

Last week Shopee announced a partnership with Meta, which will make it easier for Facebook customers to buy Shopee items on livestreams.

TikTok continued to focus on selling via videos and livestreams. A campaign in the northern mountain province of Lai Chau achieved sales of 300 tons of potatoes in September and October.

Lazada has maintained a steady 3% market share and was the platform with the strongest growth in average order value over the past nine months.

It has been partnering with several milk brands and South Korean retailer G-Market to add 20 million more products to its platform.

Metric expects fourth quarter gross merchandise value for the four platforms to rise by 15% year-on-year. Fashion, beauty, household goods, and groceries-food are forecast to maintain the lead in sales.

New logistics strategy expected to boost Vietnam’s cross-border e-commerce

Under the new national strategy, logistics is recognised as a key economic sector with high added value and a critical service driving economic growth. The strategy leverages Vietnam’s geographic advantages, maritime potential, and trends in digital and green transformation to build a modern, connected logistics ecosystem.

 

E-commerce - A "digital expressway" bringing Vietnamese goods to global markets

Vietnam has the advantages to emerge as a regional nexus of cross-border e-commerce, from its strategic location, abundant goods supply, to a youthful workforce, and solid government backing.

 

Hanoi to launch store on Shopee to boost capital’s e-commerce

By the end of 2025, Hanoi targets to have more than 60% of its OCOP product categories (excluding fresh and processed agricultural or aquatic products) available on Shoppee.

 

Vietnam sees golden opportunity from cross-border e-commerce

Cross-border e-commerce is set to become one of the strategic pillars in Vietnam’s national master plan for e-commerce development during 2026–2030, as the country looks to build a sustainable digital export ecosystem and enhance global competitiveness for its businesses.

 

E-commerce booms, packaging paper industry benefits significantly

One of the key growth drivers for the paper packaging industry is the boom in e-commerce, FiinGroup reported, forecasting that the size of Vietnam's e-commerce market will reach 60 billion USD by 2030, leading to a massive demand for corrugated cartons used for shipping.